Abir Mukherjee

Greater Philadelphia Area, Karnataka United States

Machine Learning & Digital Mktg. Strategist

Finance / Banking / Insurance

I have 10+ year of analytical experience in financial services domain working as a Business Analysis Manager for Citi Decision Management organization; My current role is focused on marketing strategy and quanitative research for credit card digital cross-sell opportunity. In this role I lead quantitative marketing strategies for various online and mobile cross-sell engagement and customer experience initiatives. Before joining the cards digital team, I have worked in multiple areas in Citi's credit card decision management organization. In my previous roles, I have worked in - Emerging Payment Services team developing digital wallet adoptation strategy; Personalized spend propesity & lo...