'the nutrition algorithm' was created during the health hackathon April 10-12 held at Cornell Tech. http://healthhackathon2015.splashthat.com/ It's hard to eat a healthy diet, and healthy food is more expensive. the nutrition algorithm is a mobile tool that helps people eat healthy for less money. In 1-2 seconds, it creates a grocery list of foods that provide complete nutrition at the lowest price. Team Members: Leo Brown, Harvard MPH '16 Deonza Thymes, Harvard MD, MPH '15 Carter Mundell, MIT MS Operations Research '16 Jayson Harpster, MIT MBA '16 Tatevik Zohrabyan, MIT MBA '16

1. the nutrition algorithm
lping people eat healthy for less mone
MIT/Harvard Team
@HealthHack2015

2. utrition algorithm
t’s hard to eat a healthy diet.
9%
of
adults
are
overweight
in
the
US
8%
of
adults
are
health
illiterate
6%
of
physicians
do
not
feel
qualified
to
offer
nutri6onal
counseling
ealthy
food
is
more
expensive.

3. utrition algorithm
the nutrition algorithm

4. utrition algorithm
Nutrition
Affordability
the nutrition
algorithm
Status
Quo
ompetitive Position

5. utrition algorithm
The app will always be free for users
Our Community of Users
• Subscription model
• Brand strength
• Network effects
Our Partners
usiness Model

6. utrition algorithm
• Target women, 30-40 years
• Start at universities
(Harvard/MIT)
• Post flyers in fitness/wei
loss locations
• Word-of-mouth and social m
Year 1
• Target broader population
• Start partnerships with g
stores and hospitals
• Generate revenue from use
• Make the app integrated w
existing technology
Year 2+
arket Strategy

7. utrition algorithm
rospective Partners and Users

8. the nutrition algorithm
lping people eat healthy for less mone
MIT/Harvard Team
@HealthHack2015