Since their birth, babies require so much care in order to be in good health. Most of the time it is difficult for mothers to follow all the instructions given to them. Sometimes they don’t even know what the right thing to do is. Our mobile application helps mothers deal with their babies. It will also include a social network where mother’s can share their experiences. Food: breastfeeding instructions,types of artificial milk suitable age, transition of food at each age,the food to avoid in case of allergies Health: Allergies, medication history, hospitalizations, transfusion,and dentition The anthropometric parameters, the normal psychomotor developments with competences the child should acquire at each stage.It will contain alarms to remind the mother of the date of medical check.She will get notification and SMS via operator service Advice:There will be a set of instructions to help mothers deal with small health problems Extras: a diary, different wallpapers and a quiz game

1. Charmy Care

2. OUTLINE
I. Problem
II. Solution
III. Business model
IV. Marketing strategy
V. Team background

3. I. Problem:
800000 children
in the world
Could be saved
every year
Few babies get
the appropriate
food
Children
domestic
accidents
Mothers have
lack of
knowledge
1/3 of babies
between 6 and 23
month-old obtain
sufficient dietary
diversity and meal
frequency.
if only they were
nourished in a way that
fits their needs.
(According to
the World Health
Organisation)
46% of children between
the age of 1 and 4 in the
world die from domestic
accidents
(From Thesis doctorate
in medicine by
Reboli Eric)
54% of women need help
taking care of their baby
(Declared Hajer Araissia:
Researcher doctor at the
Faculty of Humanities
and Social Sciences of
Tunis)
1

4. II. Solution:
Charmy Care
Charmy Care is the reply
to all the questions and
facts stated previously.
This application is the key
of children nursing.
Food
A nutrition schedule with
the appropriate food
that matches each age,
with the right quantity
and preparation.
2
Follow the child’s physical and
psychological growth.
A record of medical history,
Allergies and previous
treatments. Reminders of
medical check and vaccination…
Advice
Advice on the most
common health
problems, baby’s
hygiene and security
with tutorials…
Health

5. II. Solution:
Value propositions:
A social network where all mothers can
meet, share experiences, and stories.
Access from anywhere with a special
platform for nurseries.
Multiplatform application.
Secure entrances.
Personalized with: a guide character
“charmy”, a diary, personalized wallpapers and
photos album.
Build on professional trustful resources
pediatricians, nutritionists, medical students…)
Keeps a record of all health information.
Based on an investigation with statistics of
mothers’ problems, needs and suggestions.
Month to month membership plans.
3

6. III. Business model:
4
Customer
segments
Customer
relationships
Value
propositions
Key
activities
Key resources
Partners
Channels
Revenue
streams
Cost
structure
Developer in
multiplatform.
App designer.
Medical experts.
Community manager.
Developing software
for children.
Value added activities.
Marketing.
App stores.
Website and Facebook
page.
Clinics.
Malls.
keep regular contact
through a mail
newsletter
Asking costumers’
feedback.
Holding special events.
OOREDOO
UNICEF
Research & Development.
Marketing.
Local & Human resources.
Parents
Babysitters
Kindergartens
Social network.
Secure entrances.
Personalized with: a
guide character
“charmy”.
Based on an
investigation with
statistics of mothers’
problems.
Build on professional
trustful resources.
Freemium mode.
Monthly costs of added services.
Advertising.

7. IV. Marketing strategy:
5
Social
network
Nurseries and
kindergartens
Gynecologists and
pediatricians' offices
Malls and
baby shops

8. IV. Marketing strategy:
Promotional strategy:
6
1st
year 2nd
year 3rd
year
For the two first years: National and Arab level
Then we determine to reach an
international level
Create a sponsored Facebook page.
Visit medical congress,
malls, baby shops, kindergartens.
Take part in children’ shows
at TV or on radio.
Participate in events to sensitize
moms and promoting our product.
Develop a social network integrating
pediatricians, clinics, hospitals
and kindergartens.
Getting the support of international
or foreign children organizations.
Cooperating with well-known
marketing companies.

9. V. Team background:
7
Amal ABDELLI
Chief Executive Officer
A 22-year-old ICT
engineering student at
Sup'Com and treasurer
at Netlinks( a technology
association), she passed
a training at the billing
support and VAS
department of
OOREDOO.
Hamdi REJEB
Chief Creative Officer
A 22-year-old ICT
engineering student at
Sup'Com and the
creative leader at
Netlinks Sup’Com.
He was charged of the
design community of
TEDxSupCom and
Sup’Com Open Days.
Marwa BEN MBAREK
Chief Operating Officer
A 22-year-old ICT
engineering student at
Sup'Com and general
secretary at Netlinks. She
contributed in the
organization of several
events such as
TEDxSupCom, NetlinksDay
and TCPC 2014.
Mokhles ELHENI
Chief Technology Officer
A 21- year-old software
engineering student at
INSAT and the technical
manager at Netlinks
INSAT. He is very keen of
coding and he has a great
competence and
impressive technical
skills.
Soumeya MAYARA
Chief Medical Officer
A 23-year-old medical
student, actually enrolled
in 5th year (University of
Medicine of Tunis)
founder of 3
students' organizations :
3S, Research club and
Fandasia. She also did 2
trainings in pediatrics.

10. Thank you for your attention
Charmy Care
Because we sanctify child care.