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The Relationship Game
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Alyna Haji Omar
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my 2 cents on client agency relationships, this deck was designed for Brand Mantra 2010.
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The Relationship Game
1.
The Relationship Game
2.
The client /
agency relationship is like a MARRIAGE
3.
The foundation of
a good MARRIAGE is...
4.
LOVE...
5.
TRUST...
6.
COMPROMISE...
7.
That’s cool... But
fact is today 50% of marriages end in divorce
8.
The average agency
client relationship lasts 3 years... Down from 12 ten years ago.
9.
So, its not
so much the falling-in-love but the staying-in-love bit that counts...
10.
So, here’s what’s
worked for me over the years...
11.
Realizing that chemistry comes
in two sku’s ‘instant’ & ‘nurtured’
12.
Acknowledging that respect is
a two way street
13.
Being passionate about everything
14.
Trusting each other to
do their job
15.
Telling the other person
what they need to hear, not what they want to hear...
16.
Being accountable
17.
Being big enough to
admit to your mistakes
18.
Learning not to
assume anything
19.
Being able to laugh
at myself...
20.
Learning to Love...
21.
Love is patient and
kind...…
22.
Love does not
envy, it does not boast, it is not proud...
23.
Love is not
rude, self seeking or easily angered...
24.
It keeps no
record of wrongs...
25.
It protects, trusts, hopes
and preserves...
26.
Love never fails.
27.
Alyna Haji Omar GM/CD RESPONSE
MARKETING SRI LANKA alyna@response.lk Picture credit – Natalie Dee Google images
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