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Assignment 7
Entrepreneurship & Leadership

Name:Harun Altunbay
Student Number:125527
Exterior insulation finishing system Market Research
Marketing of EIFS and the EIFS industry
EIFS accounts for about 10% of the US commercial wall cladding market.There
are several dozen EIFS producers in North America. Some sell nationwide, and
some are regional in their area of business operations. The EIFS producers sell the
various system components (adhesives, coatings, etc.) through specialty building
product distributors who in turn resell the components to local EIFS installers. The
top 5 EIFS producers account for about 90% of the US market. These producers
include Dryvit Systems, STO Corp., BASF Wall Systems (Senergy, Finestone,
SonoWall and Acrocrete), Master Wall, and Parex.
Legal issues
EIFS systems have been the subject of several lawsuits, mostly related to the
installation process and failure of the system causing moisture buildups and
subsequent mold growth. The most notable case concerned the former San Martin,
California courthouse. This case was settled for 12 million dollars.
Ass#7 harun altunbay 125527 civ. eng.

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  • 1. Assignment 7 Entrepreneurship & Leadership Name:Harun Altunbay Student Number:125527
  • 2. Exterior insulation finishing system Market Research Marketing of EIFS and the EIFS industry EIFS accounts for about 10% of the US commercial wall cladding market.There are several dozen EIFS producers in North America. Some sell nationwide, and some are regional in their area of business operations. The EIFS producers sell the various system components (adhesives, coatings, etc.) through specialty building product distributors who in turn resell the components to local EIFS installers. The top 5 EIFS producers account for about 90% of the US market. These producers include Dryvit Systems, STO Corp., BASF Wall Systems (Senergy, Finestone, SonoWall and Acrocrete), Master Wall, and Parex. Legal issues EIFS systems have been the subject of several lawsuits, mostly related to the installation process and failure of the system causing moisture buildups and subsequent mold growth. The most notable case concerned the former San Martin, California courthouse. This case was settled for 12 million dollars.