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Entrepreneurship Development Revision Exercises

                                     Faculty: Engineering

                                      Department: MEE

                                            Year: Four

                                 Date: 06th December 2012




Question 1: Mr. Peter has failed to determine his financial status. He however has the
following information;

   -   Land                 20,000,000
   -   Motor vehicles       60,000,000
   -   Bank loan            35,000,000
   -   Creditors             10,000,000
   -   Bank overdraft           5,000,000
   -   Equipment             15,000,000
   -   Stock (Closing)          7,000,000
   -   Debtors                  3,000,000
   -   Bank                     5,000,000
   -   Sales                 70,000,000
   -   Purchases             40,000,000
   -   Rent                     10,000,000
   -   Communication             2,000,000
   -   EWSA                      6,000,000
   -   Depreciation              9,000,000.
   -   There was no opening stock.
You are therefore required to help Mr. Peter
   a) To arrange the above items into
       i)      Non-current assets/Fixed assets
       ii)     Current assets
       iii)    Long-term liabilities
       iv)     Current liabilities
v)      Income and
     vi)     Expenses.
  b) To prepare the Income Statement.
  c) To determine the capital of Mr. Peter’s business and prepare the balance sheet.


Answer:


  a) Non Current Assets/Fixed Assets
  1. Land                  20,000,000
  2. Motor vehicles        60,000,000
  3. Equipment             15,000,000
  b) Current Assets.
  1. Stock (Closing)         7,000,000
  2. Debtors                 3,000,000
  3. Bank                    5,000,000
  c) Long term liabilities
     1. Bank loan             35,000,000
  d) Current liabilities
  1. Creditors             10,000,000
  2. Bank overdraft          5,000,000
  e) Income
     1. Sales                  70,000,000
  f) Expenses
     1. Purchases              40,000,000
     2. Rent                    10,000,000
     3. Communication            2,000,000
     4. EWSA                     6,000,000
     5. Depreciation             9,000,000.
B) INCOME STATEMENT



Sales = 70,000,000 Rwf

Less: Cost of goods sold. (Purchases-closing stocks)= (40,000,000-7,000,000) =33,000,000
Rwf

Purchases = 40,000,000 Rwf
Less: Closing stock =7,000,000 Rwf

Gross Profit (Salas - cost of goods sold) = (70,000,000-33,000,000) =37,000,000 Rwf

Less: Expenses: (Rent+ communication+ AWSA+ Depreciation) = 27,000,000 Rwf

       1. Rent = 10,000,000
       2. Communication = 2,000,000
       3. EWSA= 6,000,000
       4. Depreciation = 9,000,000
Net Profit (Gross Profit – Expenses) = 37,000,000-27,000,000 = 10,000,000 Rwf

C) BALANCE SHEET. 7MARKS.

ASSETS.
     Non Current Assets (Land +Motor vehicles + Equipments)
       Land        ……………………………………………………………20,000,000 Rwf
       Motor vehicles     ……………………………………………………60,000,000 Rwf
       Equipment         …………………………………………………… 15,000,000 Rwf
                                                                          95,000,000 Rwf
       Current Assets (Stock+ Debtors+ Bank)


       Stock (Closing)     …………………………………………………….7, 000,000
       Debtors              ……………………………………………………3,000,000
       Bank                ……………………………………………………. 5,000,000
                                                                       15,000,000 Rwf
       TOTAL ASSETS (Fixet assets+current assets)=                     110,000,000 Rwf
LIABILITIES (Owners capital+ Retained Earnings)
Equity
Owner’s capital……………………………………………………………….50, 000,000 Rwf
Retained Earnings/Net profit…………………………………………………10,000,000 Rwf
Long term liabilities
Bank loan       …………………………………………………………………..35,000,000 Rwf
Current liabilities (Creditors + Bank overdraft)
Creditors            …………………………………………………………… 10,000,000 Rwf
Bank overdraft         ………………………………………………………….. 5,000,000 Rwf
TOTAL LIABILITIES (Equity +LTL+CL)                                       110,000,000 Rwf


Question 2

   a) Describe clearly the major components of a business plan.

   b) Explain the characteristics of a good business plan.

Answer

   a) Components of a business plan. /5 Marks.

       1. Title Page

            ◦    The title of the document,

            ◦    the name of the business,

            ◦    the logo if applicable,

            ◦    the address and telephone number of the business,

            ◦    The name(s) of the owner(s).

       2. Executive summary

            ◦    Summarize the plan’s most important points from every section in the
                 Executive Summary.
            ◦    A condensed version of the entire business plan.
            ◦    Maximum two pages approximately.
            ◦    Compose this section after the plan has been written in its entirety.

       3. Business Profile
           ◦ History of your company:
           ◦ Structure of your company:
           ◦ Who are the owners and investors and what is their proportion of ownership?
           ◦ What is the legal structure?
◦   Type of business: retail, wholesale, service, manufacturing, contracting,
         professional, importing/exporting, etc.
     ◦   Mission of the company.
     ◦   Long-term goals:
     ◦   Description of the products and/or services

5.   Market Research and Analysis

     ◦
     customer description,
     ◦
     market analysis,
     ◦
     Competitive analysis.
     ◦
     Market plan
         ◦ Objective
         ◦ Product and service
         ◦ Pricing
         ◦ Promotion
         ◦ Place
         ◦ Ongoing Marketing Evaluation
6. Operations
     o   Business Operations

     o   Facility

     o   Office equipment

     o   Business Forms

     o   Accounting and Bookkeeping System

     o   Suppliers



7. Human Resources Management

     ◦   Local Labor Market Conditions

     ◦   Personnel Management

     ◦   Outside Assistance



8. Financial Plan

     ◦   Sources and Uses of Funds

     ◦   Depreciation Schedule

     ◦   Sales and Cost of Goods or Services Sold Schedules

     ◦   Loan Amortization Schedule
◦   Income Statement

          ◦   Cash Flow Statement

          ◦   Balance Sheet

          ◦   Breakeven Analysis



       9. Critical risk factors
          ◦ Management risks
          ◦ Marketing risks
          ◦ Operating risks
          ◦ Financial risks
   10. Conclusion and recommendation




B. Five quality of a good business plan.

   1. The business plan should give clear and concise information on all the important
       aspects of the proposed venture.
   2. It must be long enough to provide sufficient information yet short enough to maintain
       the reader’s interest.
   3. Normally 21 pages are sufficient, supporting documents such as resumes(CVs) can
       appear in an appendix.
   4. Content may be less or more depending on the intent of the planner.
   5. Whether brief or detailed, make sure that the major parts are taken into consideration
       and the target audience will easily understand it.
   6. After a business plan is completed, it should be reviewed for spelling and grammar
       and to check whether no critical information has been omitted.
   7. Imagine if you focus on the content of the plan and forget to indicate the contact
       information, the amount of funds needed
   8. The appearance of the business plan must be carefully thought of.
   9. It should look sharp but not give an impression that a lot of money was spent on it.
   10. When writing the plan, avoid getting carried away with the design elements included
       in word processing programs such as word art, different font sizes and colors…
   11. Overuse of these tools makes a business plan look amateurish rather than professional.

Question 3

One of the most challenging issues for entrepreneurs is to raise finance to transform their
business ideas into reality.
a) What are the basic questions that an entrepreneur needs to answer to know his/her
      capital requirements.

Answer

   1. Set-up costs (the costs that are incurred before the business starts to trade)

   2. Starting investment in capacity (the fixed assets that the business needs before it can
      begin to trade)

   3. Working capital (the stocks needed by the business –e.g. r raw materials + allowance
      for amounts that will be owed by customers once sales begin)

   4. Growth and development (e.g. extra investment in capacity)

   b) Explain at least six alternatives that an entrepreneur has for getting the venture capital
      to start the business.

       ◦   Personal Savings.

       ◦   Founder’s capital.

       ◦   Asset sales.

       ◦   Retained earnings.

       ◦   Limiting credit to customers.

       ◦   Stock reduction.

       ◦   Depreciation.

       ◦   Bank loans.

       ◦   Loans from family and friends.

       ◦   Government grants.

       ◦   Hire-purchase.

       ◦   Leasing.

       ◦   Investors.

Question 4

It is not always possible to manufacture or sell a product or service that satisfies the entire
market in a similar way. Customers have got differences in their tastes and preferences. This
makes the market generally heterogeneous.
a) As entrepreneur explain in details how you can deal with this situation.

   b) Is it necessary to understand the customers’ needs, tastes and preferences before
      offering them a product or service? If yes or no, justify your position with at least 4
      relevant facts.



Answer



   a) The process of defining and subdividing a large homogenous market and subdividing
      into clearly identifiable segments having similar needs, wants, demand characteristics.
      Its objective is to design a marketing mix that precisely matches the expectations of
      customers in the targeted segment.

    Geographic segmentation ; continent, Nations, states, Regions and cities

    Demographic segmentation; age, family size, gender, income, occupation, education,
     religion, race, generation, social class, etc.

    Psychographic segmentation ; personality traits, lifestyle or values and

    Behavior segmentation; attitude towards the product.



   b)

   -    When the business understands the needs of the customer, they will be to effectively
        satisfy them.

   -    It creates the sustainability of the business since a stratified customer will come back
        to buy and make mouth to mouth marketing for the business.

   -    The business ‘survival largely depends on the customers ‘satisfaction.



Question 5

You have been approached by a friend who wants to start a business. She would like you to
advise her on which legal form of business to choose. Advise her and give supportive reasons
to your advice.



Question 6
a. How would you define an entrepreneur?

Answer

     An entrepreneur is someone who always searches for change, responds to it and
     exploits it as an opportunity by using innovation as specific tool to exploit these
     opportunities for different businesses or services




  b. List and explain five attribute most of the successful entrepreneurs share



Answer

     Creativity

     Dedication

     Determination

     Flexibility

     Leadership

     Passion

     Self-confidence

     Smarts

  c. - Explain the position of the government in regards to the entrepreneurship(7.5
     marks)



  Answer



     Government point of view

     o   Employment Generation
     o   Entrepreneurs increase the national income
     o   Dispersal of economic power amongst the population
o      Balanced regional development
        o      Nursery for entrepreneurship talent
        o      Reduce the harmful effect of monopoly
   d.   how an entrepreneur can contribute to the economic growth of the country.

   Answer

        o A new type of product in the market

        o A new type of technology

        o A new market

        o A new source of supply of inputs

        o A new organization

Question 7

   a. Define Management and explain 5 functions of Management

   Answer



        Management is the activity of controlling and organizing activities and resources
        to get certain things done. Management is concerned with organizing, planning,
        coordinating, commanding and controlling the people, the resources and the
        activities of a business.

        Five function of management

        i.        Planning: managers plan for the business by setting aims and targets so as
                  to give the business a sense of directions

        ii.       Organizing: the manager organizes people and resources within the
                  business or organization to perform specific tasks

        iii.      Controlling: the manager measures and evaluate the work that other
                  workers do to make sure that it is done in the right way

        iv.       Coordinating: the manage coordinate different workers and different
                  department of the business so that they work in harmony

        v.        Commanding: managers give orders to other staff so that targets and
                  deadlines are met.

        vi.       Staffing: staffing is the process of identifying the need for the people to
                  work in the business recruiting them, training them and paying them for
the work done. It is the functions of the manager to ensure that the
            business has the right number and quality of people who are well
            motivated to do what is required of them.

   vii.     Budgeting: it is the function of the manager to plan for the budget of the
            business so as to know what resources are required and where the
            resources will be used

   viii.    Motivating: manager should inspire and encourage their workers by
            showing appreciation for the work done, allowing them to participate in
            decision making process paying their salaries regularly and giving them
            incentives, bonuses and benefits.

b. Give the three advantages and disadvantages of sole proprietorship and company

   Answer

   Sole proprietorship

   Advantages                                   Disadvantages

   simple                                       Limited funds

   Freedom                                      Limited ability

   Secrecy                                      Limited life

   Easy dissolution                             Unlimited liability



   Company

   Advantages                                  Disadvantages

   Limited liability                           Lack of secrecy

   Perpetual existence                         Management mischief

   Diffusion of risk                           Lack of personal interest

   Expansion potential                         Legal restriction



c. With justification explain the type of business that is common in Rwanda ?

   Answer

   The most common and simplest form of business is a sole proprietorship. An
   individual proprietor owns and manages the business and is responsible for all
   transactions if necessary, he may take the help of his family members, relatives
   and employs some employees. The owner is also responsible for all debts and
liabilities. A sole proprietor can own the business for any duration of time and
      sell it when he or she sees fit. This is the simplest form of Legal business to start.
Question 8

   a. What is marketing? (5 marks)

      Answer



      All activities intending to satisfy consumer needs by providing right product at
      the right price, in the right place and time

   b. Differentiate between market oriented company and selling oriented company and
      give one advantages and disadvantages for each

      Answer



   1. Marketing orientation:

      -   Core = needs and want of target markets (customer needs)

      -   Coordinated marketing efforts

      -   Profit through customer satisfaction

   Advantage of marketing orientation

   Retention of customers

   Disadvantage of marketing orientation

   Susceptible to loss because of more marketing strategies



   2. Selling orientation:

      -   Selling and promotion efforts

      -   “additional efforts are needed to sell”

      -   Profit through sales volume

   Advantage of selling orientation

   More profit in short time

   Disadvantage of selling orientation
Loss of customer’s loyalty because of no opportunity for complaining

   c. Explain which marketing strategy would you apply while introducing an existing
      product or service to an existing market?



        Answer

   Market penetration strategies

   • Increase market share

   • Increase product share

   – Increase frequency of use

   – Increase quantity used

   – New application



Question 9

Define in brief

   a.   income statement



        The Income Statement is a financial statement showing the revenues earned by a
        business, the expenses incurred in earning these revenues, and the resulting Net
        Income or Loss.

   b. cash flow statement



        The Cash Flow Statement is a financial statement that accounts for the increase
        or decrease in a company’s cash during a period by showing where the company
        got cash and how it used it.

   c. balance sheet (5 marks)

        The Balance Sheet is a financial statement reporting the assets, liabilities, and
        owner’s equity of a business on a specific date

   d. break even analysis
The Breakeven Analysis is a technique for evaluating the relationship between a
       firm’s fixed costs, variable costs, profits, and sales

       The breakeven analysis tells the business owner how much sales must be
       generated to cover both fixed and variable expenses

   e. Business Plan



       A business plan is any plan that works for a business to look ahead, allocate resources,
       focus on key points, and prepare for problems and opportunities.

QUESTION 10

   a. Mr. Michael wants to start a business. He has a capital of Rwf 1,000,000. He is wondering
      which factors he should consider before choosing the legal form of his business. Advise him
      accordingly.

   Factors to consider when choosing a legal structure for the business:

   • The government regulations

   • Transferability and continuity of ownership interest

   • Management control

   • Profit and loss distributions

   • Liability of business owner(s)

   • Ease of establishing and terminating the business

   • Tax treatments

QUESTION 11

   a. The government of Rwanda is spending a part of its budget to encourage people to become
      entrepreneurs. How is it relevant to the country?

   •   Employment Generation

   •   Entrepreneurs increase the national income

   •   Dispersal of economic power amongst the population

   •   Balanced regional development

   •   Nursery for entrepreneurship talent

   •   Reduce the harmful effect of monopoly

   b. Provide the 5 benefits of a well structured business opportunity and 5 consequence of a
      poorly structured business opportunity
Benefit of a well structured business opportunity

   •   Less costly

   •   Reduced Risk of failure

   •   Ready market

   •   High level of one’s potential for competence

   •   Better financing options

   •   Professional and less wasteful advertising and promotion

   •   Improved bargaining and purchasing power.

Consequences of a poorly structured Business Opportunity

    Mismanagement

    Lack of will power( No confidence)

    Lack of financial support

    Exclusivity clauses: The entrepreneur may be restricted to selling only the manufacturer’s
     merchandise.

       Parent-company bankruptcy

QUESTION 12

   a. “Entrepreneurs are motivated primarily by money”. Do you agree with statement?
      Substantiate your answer.

       No, entrepreneur are not only motivated by money , entrepreneur is considered as
       innovators who always search for creating something new and something different for
       the purpose of creating wealth for the individual and adding value to the society, the
       fundamental activity of an entrepreneur is the new venture creation by recognizing
       opportunity and exploring it. So the aim of an entrepreneur is primary based on the
       improvement of the current situation for a better situation for his own profit and that of
       the society

       i.      While some people think that becoming an entrepreneur is a risky job and prefer to
               work for others, other people prefer creating their businesses. What do you think
               may be the motivation for those people who want to become entrepreneurs?



       •       It’s very exciting to start a business of your own.
•         Owning your own business gives you a sense of freedom and power, which makes
                 you feel you are in charge of your own destiny.

       •         It provides the ability to be involved in the total operation of the business, from
                 concept to design and creation, from sales to business operations and customer
                 response.

       •         It presents the opportunity to determine your own income.

       •         Entrepreneurship offers a greater possibility of achieving significant financial
                 rewards than working for someone else.

       •         It gives an individual the opportunity to build equity, which can be kept, sold, or
                 passed on to the next generation.

       •         Entrepreneurship creates an opportunity for a person to make a contribution. Most
                 new entrepreneurs help the local economy. A few—through their innovations—
                 contribute to society as a whole.

       ii.       What could you advise them before starting a business?

       Go through the checklist of questions to help you determine whether it would be advisable
       to start your own business or not

       •     It’s important, to go into the business venture with your eyes wide open, as starting
             and running a business is not for everyone and you need to be sure that you have what
             it takes otherwise you could be in for a lot of problems and possible financial ruin.

       •     In addition, it’s very stressful moving into strange territory on your own and you have
             to be able to handle pressure and uncertainty without allowing them to affect you
             negatively.

QUESTION 13

   a. What are the steps for the marketing strategy development?

   1. Develop a goal

   2. Set objectives

   3. Select major market / segment

   4. Set policy: courses of action

   5. Assemble & implement

   b. Define the term “environmental force”? list 5 environmental forces

   Environment in which companies operate, Consists of: External, exogenous forces =
   uncontrollable factors

   1. Economic forces

   2. Structural forces
3. Political forces

   4. Social forces

   5. Technological forces

   c. Differentiate between attractive industry and unattractive industry

Attractive industry                             Unattractive industry

High entry barriers                             Low entry barriers

Suppliers and buyers have weak position         Suppliers and customers have strong position

Few threats from substitute products            Strong threats from substitute products

Moderate rivalry among competitors              Intense rivalry among competitors

.QUESTION 14

   a. Why is it important to choose a legal form for your enterprises?

       Legal form of an enterprise is necessary for various reasons. In case the entrepreneur
       wishes to raise capital by loan, obvious the lending institution such as the bank or even a
       private money lender would like to know the ownership form of an enterprise.

   b. i. What do you understand by dissolution of a firm?

       Dissolution of firm refers to winding up the business. In case of dissolution of partnership,
       the business of the firm does not come to an end but there is a new agreement between
       the remaining partners. But in case of dissolution of firm, the business of the firm is closed
       up

       iii.    Explain four ways in which a firm may be dissolve?

       Dissolution by agreement: The partnership firm may be dissolved in accordance with a
       contract already made between the partners.

       Compulsory dissolution: For example, by the happening of any such event that makes the
       business unlawful.

       Dissolution due to contingencies: for example; due to expiry of a partnership period, death
       of a partner etc.

       Dissolution by court: For example, in case of any of the partner become of unsound mind.
Entrepreneurship development revision exercises

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Entrepreneurship development revision exercises

  • 1. Entrepreneurship Development Revision Exercises Faculty: Engineering Department: MEE Year: Four Date: 06th December 2012 Question 1: Mr. Peter has failed to determine his financial status. He however has the following information; - Land 20,000,000 - Motor vehicles 60,000,000 - Bank loan 35,000,000 - Creditors 10,000,000 - Bank overdraft 5,000,000 - Equipment 15,000,000 - Stock (Closing) 7,000,000 - Debtors 3,000,000 - Bank 5,000,000 - Sales 70,000,000 - Purchases 40,000,000 - Rent 10,000,000 - Communication 2,000,000 - EWSA 6,000,000 - Depreciation 9,000,000. - There was no opening stock. You are therefore required to help Mr. Peter a) To arrange the above items into i) Non-current assets/Fixed assets ii) Current assets iii) Long-term liabilities iv) Current liabilities
  • 2. v) Income and vi) Expenses. b) To prepare the Income Statement. c) To determine the capital of Mr. Peter’s business and prepare the balance sheet. Answer: a) Non Current Assets/Fixed Assets 1. Land 20,000,000 2. Motor vehicles 60,000,000 3. Equipment 15,000,000 b) Current Assets. 1. Stock (Closing) 7,000,000 2. Debtors 3,000,000 3. Bank 5,000,000 c) Long term liabilities 1. Bank loan 35,000,000 d) Current liabilities 1. Creditors 10,000,000 2. Bank overdraft 5,000,000 e) Income 1. Sales 70,000,000 f) Expenses 1. Purchases 40,000,000 2. Rent 10,000,000 3. Communication 2,000,000 4. EWSA 6,000,000 5. Depreciation 9,000,000.
  • 3. B) INCOME STATEMENT Sales = 70,000,000 Rwf Less: Cost of goods sold. (Purchases-closing stocks)= (40,000,000-7,000,000) =33,000,000 Rwf Purchases = 40,000,000 Rwf Less: Closing stock =7,000,000 Rwf Gross Profit (Salas - cost of goods sold) = (70,000,000-33,000,000) =37,000,000 Rwf Less: Expenses: (Rent+ communication+ AWSA+ Depreciation) = 27,000,000 Rwf 1. Rent = 10,000,000 2. Communication = 2,000,000 3. EWSA= 6,000,000 4. Depreciation = 9,000,000 Net Profit (Gross Profit – Expenses) = 37,000,000-27,000,000 = 10,000,000 Rwf C) BALANCE SHEET. 7MARKS. ASSETS. Non Current Assets (Land +Motor vehicles + Equipments) Land ……………………………………………………………20,000,000 Rwf Motor vehicles ……………………………………………………60,000,000 Rwf Equipment …………………………………………………… 15,000,000 Rwf 95,000,000 Rwf Current Assets (Stock+ Debtors+ Bank) Stock (Closing) …………………………………………………….7, 000,000 Debtors ……………………………………………………3,000,000 Bank ……………………………………………………. 5,000,000 15,000,000 Rwf TOTAL ASSETS (Fixet assets+current assets)= 110,000,000 Rwf
  • 4. LIABILITIES (Owners capital+ Retained Earnings) Equity Owner’s capital……………………………………………………………….50, 000,000 Rwf Retained Earnings/Net profit…………………………………………………10,000,000 Rwf Long term liabilities Bank loan …………………………………………………………………..35,000,000 Rwf Current liabilities (Creditors + Bank overdraft) Creditors …………………………………………………………… 10,000,000 Rwf Bank overdraft ………………………………………………………….. 5,000,000 Rwf TOTAL LIABILITIES (Equity +LTL+CL) 110,000,000 Rwf Question 2 a) Describe clearly the major components of a business plan. b) Explain the characteristics of a good business plan. Answer a) Components of a business plan. /5 Marks. 1. Title Page ◦ The title of the document, ◦ the name of the business, ◦ the logo if applicable, ◦ the address and telephone number of the business, ◦ The name(s) of the owner(s). 2. Executive summary ◦ Summarize the plan’s most important points from every section in the Executive Summary. ◦ A condensed version of the entire business plan. ◦ Maximum two pages approximately. ◦ Compose this section after the plan has been written in its entirety. 3. Business Profile ◦ History of your company: ◦ Structure of your company: ◦ Who are the owners and investors and what is their proportion of ownership? ◦ What is the legal structure?
  • 5. Type of business: retail, wholesale, service, manufacturing, contracting, professional, importing/exporting, etc. ◦ Mission of the company. ◦ Long-term goals: ◦ Description of the products and/or services 5. Market Research and Analysis ◦ customer description, ◦ market analysis, ◦ Competitive analysis. ◦ Market plan ◦ Objective ◦ Product and service ◦ Pricing ◦ Promotion ◦ Place ◦ Ongoing Marketing Evaluation 6. Operations o Business Operations o Facility o Office equipment o Business Forms o Accounting and Bookkeeping System o Suppliers 7. Human Resources Management ◦ Local Labor Market Conditions ◦ Personnel Management ◦ Outside Assistance 8. Financial Plan ◦ Sources and Uses of Funds ◦ Depreciation Schedule ◦ Sales and Cost of Goods or Services Sold Schedules ◦ Loan Amortization Schedule
  • 6. Income Statement ◦ Cash Flow Statement ◦ Balance Sheet ◦ Breakeven Analysis 9. Critical risk factors ◦ Management risks ◦ Marketing risks ◦ Operating risks ◦ Financial risks 10. Conclusion and recommendation B. Five quality of a good business plan. 1. The business plan should give clear and concise information on all the important aspects of the proposed venture. 2. It must be long enough to provide sufficient information yet short enough to maintain the reader’s interest. 3. Normally 21 pages are sufficient, supporting documents such as resumes(CVs) can appear in an appendix. 4. Content may be less or more depending on the intent of the planner. 5. Whether brief or detailed, make sure that the major parts are taken into consideration and the target audience will easily understand it. 6. After a business plan is completed, it should be reviewed for spelling and grammar and to check whether no critical information has been omitted. 7. Imagine if you focus on the content of the plan and forget to indicate the contact information, the amount of funds needed 8. The appearance of the business plan must be carefully thought of. 9. It should look sharp but not give an impression that a lot of money was spent on it. 10. When writing the plan, avoid getting carried away with the design elements included in word processing programs such as word art, different font sizes and colors… 11. Overuse of these tools makes a business plan look amateurish rather than professional. Question 3 One of the most challenging issues for entrepreneurs is to raise finance to transform their business ideas into reality.
  • 7. a) What are the basic questions that an entrepreneur needs to answer to know his/her capital requirements. Answer 1. Set-up costs (the costs that are incurred before the business starts to trade) 2. Starting investment in capacity (the fixed assets that the business needs before it can begin to trade) 3. Working capital (the stocks needed by the business –e.g. r raw materials + allowance for amounts that will be owed by customers once sales begin) 4. Growth and development (e.g. extra investment in capacity) b) Explain at least six alternatives that an entrepreneur has for getting the venture capital to start the business. ◦ Personal Savings. ◦ Founder’s capital. ◦ Asset sales. ◦ Retained earnings. ◦ Limiting credit to customers. ◦ Stock reduction. ◦ Depreciation. ◦ Bank loans. ◦ Loans from family and friends. ◦ Government grants. ◦ Hire-purchase. ◦ Leasing. ◦ Investors. Question 4 It is not always possible to manufacture or sell a product or service that satisfies the entire market in a similar way. Customers have got differences in their tastes and preferences. This makes the market generally heterogeneous.
  • 8. a) As entrepreneur explain in details how you can deal with this situation. b) Is it necessary to understand the customers’ needs, tastes and preferences before offering them a product or service? If yes or no, justify your position with at least 4 relevant facts. Answer a) The process of defining and subdividing a large homogenous market and subdividing into clearly identifiable segments having similar needs, wants, demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.  Geographic segmentation ; continent, Nations, states, Regions and cities  Demographic segmentation; age, family size, gender, income, occupation, education, religion, race, generation, social class, etc.  Psychographic segmentation ; personality traits, lifestyle or values and  Behavior segmentation; attitude towards the product. b) - When the business understands the needs of the customer, they will be to effectively satisfy them. - It creates the sustainability of the business since a stratified customer will come back to buy and make mouth to mouth marketing for the business. - The business ‘survival largely depends on the customers ‘satisfaction. Question 5 You have been approached by a friend who wants to start a business. She would like you to advise her on which legal form of business to choose. Advise her and give supportive reasons to your advice. Question 6
  • 9. a. How would you define an entrepreneur? Answer An entrepreneur is someone who always searches for change, responds to it and exploits it as an opportunity by using innovation as specific tool to exploit these opportunities for different businesses or services b. List and explain five attribute most of the successful entrepreneurs share Answer Creativity Dedication Determination Flexibility Leadership Passion Self-confidence Smarts c. - Explain the position of the government in regards to the entrepreneurship(7.5 marks) Answer Government point of view o Employment Generation o Entrepreneurs increase the national income o Dispersal of economic power amongst the population
  • 10. o Balanced regional development o Nursery for entrepreneurship talent o Reduce the harmful effect of monopoly d. how an entrepreneur can contribute to the economic growth of the country. Answer o A new type of product in the market o A new type of technology o A new market o A new source of supply of inputs o A new organization Question 7 a. Define Management and explain 5 functions of Management Answer Management is the activity of controlling and organizing activities and resources to get certain things done. Management is concerned with organizing, planning, coordinating, commanding and controlling the people, the resources and the activities of a business. Five function of management i. Planning: managers plan for the business by setting aims and targets so as to give the business a sense of directions ii. Organizing: the manager organizes people and resources within the business or organization to perform specific tasks iii. Controlling: the manager measures and evaluate the work that other workers do to make sure that it is done in the right way iv. Coordinating: the manage coordinate different workers and different department of the business so that they work in harmony v. Commanding: managers give orders to other staff so that targets and deadlines are met. vi. Staffing: staffing is the process of identifying the need for the people to work in the business recruiting them, training them and paying them for
  • 11. the work done. It is the functions of the manager to ensure that the business has the right number and quality of people who are well motivated to do what is required of them. vii. Budgeting: it is the function of the manager to plan for the budget of the business so as to know what resources are required and where the resources will be used viii. Motivating: manager should inspire and encourage their workers by showing appreciation for the work done, allowing them to participate in decision making process paying their salaries regularly and giving them incentives, bonuses and benefits. b. Give the three advantages and disadvantages of sole proprietorship and company Answer Sole proprietorship Advantages Disadvantages simple Limited funds Freedom Limited ability Secrecy Limited life Easy dissolution Unlimited liability Company Advantages Disadvantages Limited liability Lack of secrecy Perpetual existence Management mischief Diffusion of risk Lack of personal interest Expansion potential Legal restriction c. With justification explain the type of business that is common in Rwanda ? Answer The most common and simplest form of business is a sole proprietorship. An individual proprietor owns and manages the business and is responsible for all transactions if necessary, he may take the help of his family members, relatives and employs some employees. The owner is also responsible for all debts and
  • 12. liabilities. A sole proprietor can own the business for any duration of time and sell it when he or she sees fit. This is the simplest form of Legal business to start. Question 8 a. What is marketing? (5 marks) Answer All activities intending to satisfy consumer needs by providing right product at the right price, in the right place and time b. Differentiate between market oriented company and selling oriented company and give one advantages and disadvantages for each Answer 1. Marketing orientation: - Core = needs and want of target markets (customer needs) - Coordinated marketing efforts - Profit through customer satisfaction Advantage of marketing orientation Retention of customers Disadvantage of marketing orientation Susceptible to loss because of more marketing strategies 2. Selling orientation: - Selling and promotion efforts - “additional efforts are needed to sell” - Profit through sales volume Advantage of selling orientation More profit in short time Disadvantage of selling orientation
  • 13. Loss of customer’s loyalty because of no opportunity for complaining c. Explain which marketing strategy would you apply while introducing an existing product or service to an existing market? Answer Market penetration strategies • Increase market share • Increase product share – Increase frequency of use – Increase quantity used – New application Question 9 Define in brief a. income statement The Income Statement is a financial statement showing the revenues earned by a business, the expenses incurred in earning these revenues, and the resulting Net Income or Loss. b. cash flow statement The Cash Flow Statement is a financial statement that accounts for the increase or decrease in a company’s cash during a period by showing where the company got cash and how it used it. c. balance sheet (5 marks) The Balance Sheet is a financial statement reporting the assets, liabilities, and owner’s equity of a business on a specific date d. break even analysis
  • 14. The Breakeven Analysis is a technique for evaluating the relationship between a firm’s fixed costs, variable costs, profits, and sales The breakeven analysis tells the business owner how much sales must be generated to cover both fixed and variable expenses e. Business Plan A business plan is any plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities. QUESTION 10 a. Mr. Michael wants to start a business. He has a capital of Rwf 1,000,000. He is wondering which factors he should consider before choosing the legal form of his business. Advise him accordingly. Factors to consider when choosing a legal structure for the business: • The government regulations • Transferability and continuity of ownership interest • Management control • Profit and loss distributions • Liability of business owner(s) • Ease of establishing and terminating the business • Tax treatments QUESTION 11 a. The government of Rwanda is spending a part of its budget to encourage people to become entrepreneurs. How is it relevant to the country? • Employment Generation • Entrepreneurs increase the national income • Dispersal of economic power amongst the population • Balanced regional development • Nursery for entrepreneurship talent • Reduce the harmful effect of monopoly b. Provide the 5 benefits of a well structured business opportunity and 5 consequence of a poorly structured business opportunity
  • 15. Benefit of a well structured business opportunity • Less costly • Reduced Risk of failure • Ready market • High level of one’s potential for competence • Better financing options • Professional and less wasteful advertising and promotion • Improved bargaining and purchasing power. Consequences of a poorly structured Business Opportunity  Mismanagement  Lack of will power( No confidence)  Lack of financial support  Exclusivity clauses: The entrepreneur may be restricted to selling only the manufacturer’s merchandise. Parent-company bankruptcy QUESTION 12 a. “Entrepreneurs are motivated primarily by money”. Do you agree with statement? Substantiate your answer. No, entrepreneur are not only motivated by money , entrepreneur is considered as innovators who always search for creating something new and something different for the purpose of creating wealth for the individual and adding value to the society, the fundamental activity of an entrepreneur is the new venture creation by recognizing opportunity and exploring it. So the aim of an entrepreneur is primary based on the improvement of the current situation for a better situation for his own profit and that of the society i. While some people think that becoming an entrepreneur is a risky job and prefer to work for others, other people prefer creating their businesses. What do you think may be the motivation for those people who want to become entrepreneurs? • It’s very exciting to start a business of your own.
  • 16. Owning your own business gives you a sense of freedom and power, which makes you feel you are in charge of your own destiny. • It provides the ability to be involved in the total operation of the business, from concept to design and creation, from sales to business operations and customer response. • It presents the opportunity to determine your own income. • Entrepreneurship offers a greater possibility of achieving significant financial rewards than working for someone else. • It gives an individual the opportunity to build equity, which can be kept, sold, or passed on to the next generation. • Entrepreneurship creates an opportunity for a person to make a contribution. Most new entrepreneurs help the local economy. A few—through their innovations— contribute to society as a whole. ii. What could you advise them before starting a business? Go through the checklist of questions to help you determine whether it would be advisable to start your own business or not • It’s important, to go into the business venture with your eyes wide open, as starting and running a business is not for everyone and you need to be sure that you have what it takes otherwise you could be in for a lot of problems and possible financial ruin. • In addition, it’s very stressful moving into strange territory on your own and you have to be able to handle pressure and uncertainty without allowing them to affect you negatively. QUESTION 13 a. What are the steps for the marketing strategy development? 1. Develop a goal 2. Set objectives 3. Select major market / segment 4. Set policy: courses of action 5. Assemble & implement b. Define the term “environmental force”? list 5 environmental forces Environment in which companies operate, Consists of: External, exogenous forces = uncontrollable factors 1. Economic forces 2. Structural forces
  • 17. 3. Political forces 4. Social forces 5. Technological forces c. Differentiate between attractive industry and unattractive industry Attractive industry Unattractive industry High entry barriers Low entry barriers Suppliers and buyers have weak position Suppliers and customers have strong position Few threats from substitute products Strong threats from substitute products Moderate rivalry among competitors Intense rivalry among competitors .QUESTION 14 a. Why is it important to choose a legal form for your enterprises? Legal form of an enterprise is necessary for various reasons. In case the entrepreneur wishes to raise capital by loan, obvious the lending institution such as the bank or even a private money lender would like to know the ownership form of an enterprise. b. i. What do you understand by dissolution of a firm? Dissolution of firm refers to winding up the business. In case of dissolution of partnership, the business of the firm does not come to an end but there is a new agreement between the remaining partners. But in case of dissolution of firm, the business of the firm is closed up iii. Explain four ways in which a firm may be dissolve? Dissolution by agreement: The partnership firm may be dissolved in accordance with a contract already made between the partners. Compulsory dissolution: For example, by the happening of any such event that makes the business unlawful. Dissolution due to contingencies: for example; due to expiry of a partnership period, death of a partner etc. Dissolution by court: For example, in case of any of the partner become of unsound mind.