1. G325: Section A: Theoretical Perspectives in Media
Question 1a)
Research and Planning
What skills did we learn about
the importance of R&P?

2. Learning research skills from AS to A2
1. Types of Research
Primary – Primary research is material uniquely gathered/generated by you/your
group:
• textual analysis of similar genres through internet/TV/magazines/student
exemplars
• audience feedback (staff and peers)
• Questionnaires
• vox pops,
• opinion polls
Secondary research - Secondary research is where you’ve read and used
existing writing:
• Books
• Websites
• Newspapers
• Blogs
• Articles
• Theories e.g. Carol Vernallis
• Class notes
• Viewing figures, ABC figures for magazines etc.

3. A2 Coursework
• Look back at your A2 blog and all of the posts you have labelled as
research and planning. Look at the c/w schedule – did you complete
all of the research and planning tasks specified?
• Make a list of the primary research you carried out for your music
video and ancillary tasks.
• Make a list of the secondary research you carried out for your music
video and ancillary tasks. You might need to look back at your blogs
to identify theorists, articles etc you read.
• What are the pros and cons of the primary and secondary research
you have carried out?

4. AS Coursework
• Look back at your AS blog and all of the posts you have
labelled as research and planning.
• Make a list of the primary research you carried out for
your music magazine/film opening.
• Make a list of the secondary research you carried out for
your music magazine/film opening. You might need to
look back at your blogs to identify theorists, articles etc
you read as part of your research and planning.

5. Comparison
• Compare the extent of the
research/planning you carried out for your
AS and A2 coursework.
• To what extent have your
research/planning skills improved? Explain
and support your answer with evidence.