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OTEL: RIXOS PREMIUM BELEK OTEL
POZSYON: PAZARLAMA EKB
COVID-19'dan nce seyahat ve turizm, kresel GSYH'nn yzde 10'unu ve dnya apnda 320
milyondan fazla istihdam oluturan dnya ekonomisinin en nemli sektrlerinden biri haline gelmiti.
Yeni bir birbirine ballk anda leinin ilk rnei olan kresel salgn, ou mikro, kk ve orta lekli
iletmelerde ve turizmin yzde 54'n temsil eden yksek oranda kadn istihdam eden 100 milyon ii
riske att. Birlemi Milletler Dnya Turizm rgt'ne (UNWTO) gre i gc.
Turizme baml lkeler, krizin olumsuz etkilerini muhtemelen dier ekonomilere gre ok daha uzun
sre hissedecekler. Turizm ve seyahat sektrlerinin kilit noktas olan temas youn hizmetler,
pandemiden orantsz bir ekilde etkileniyor ve insanlar yeniden toplu halde seyahat etme
konusunda kendilerini gvende hissedene kadar mcadele etmeye devam edecek.
Dnya apnda turizm gelirlerinin 2023 ylna kadar 2019 seviyelerine kmas beklenmiyor. Bu yln ilk
yarsnda, turist girileri kresel olarak yzde 65'ten fazla dt ve Nisan ayndan bu yana neredeyse
durdu - kresel mali kriz srasnda yzde 8 ve yzde 17 idi. Pandemi sonras dnyada turizm zerine
devam eden IMF aratrmasna gre, 2003'teki SARS salgn srasnda yzde.
AMA: otelin pandeminin sonuna kadar ayakta kalmasna ve en popler otellerden biri olmak iin
korona sonras dneme hazrlanmasna yardmc olacak en iyi stratejilere karar vermek ?

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  • 1. OTEL: RIXOS PREMIUM BELEK OTEL POZSYON: PAZARLAMA EKB COVID-19'dan nce seyahat ve turizm, kresel GSYH'nn yzde 10'unu ve dnya apnda 320 milyondan fazla istihdam oluturan dnya ekonomisinin en nemli sektrlerinden biri haline gelmiti. Yeni bir birbirine ballk anda leinin ilk rnei olan kresel salgn, ou mikro, kk ve orta lekli iletmelerde ve turizmin yzde 54'n temsil eden yksek oranda kadn istihdam eden 100 milyon ii riske att. Birlemi Milletler Dnya Turizm rgt'ne (UNWTO) gre i gc. Turizme baml lkeler, krizin olumsuz etkilerini muhtemelen dier ekonomilere gre ok daha uzun sre hissedecekler. Turizm ve seyahat sektrlerinin kilit noktas olan temas youn hizmetler, pandemiden orantsz bir ekilde etkileniyor ve insanlar yeniden toplu halde seyahat etme konusunda kendilerini gvende hissedene kadar mcadele etmeye devam edecek. Dnya apnda turizm gelirlerinin 2023 ylna kadar 2019 seviyelerine kmas beklenmiyor. Bu yln ilk yarsnda, turist girileri kresel olarak yzde 65'ten fazla dt ve Nisan ayndan bu yana neredeyse durdu - kresel mali kriz srasnda yzde 8 ve yzde 17 idi. Pandemi sonras dnyada turizm zerine devam eden IMF aratrmasna gre, 2003'teki SARS salgn srasnda yzde. AMA: otelin pandeminin sonuna kadar ayakta kalmasna ve en popler otellerden biri olmak iin korona sonras dneme hazrlanmasna yardmc olacak en iyi stratejilere karar vermek ?