Reaching Key Decision Makers Through Social Networks by GlobalWebIndex

1. REACHING KEY DECISION MAKERS
THROUGH SOCIAL NETWORKS
Tom Smith, CEO, GlobalWebIndex
Sandy Carter, General Manager, IBM ISV & Ecosystem Evangelism

2. Source: GlobalWebIndex Q2 2013, Decision Makers/Senior Decision Makers – number of respondents
261 million Decision Makers and 120 million Senior Decision Makers globally
0%
5%
10%
15%
20%
25%
30%
35%
Decision Maker Senior Decision Maker

3. Decision Makers & Senior Decision Makers are more engaged on social networks

4. Source: GlobalWebIndex, Q2 2013, Question: When purchasing products/services for your business or department, which of the following sources mostly influence your decision?
Conversations on Social Networks are the most influential channel for Decision Makers & Sr. Decision Makers
13%
10%
10%
8% 8% 8%
7% 7%
6%
6%
3% 3%
15%
11%
9%
7%
9% 9%
6%
8%
6%
4%
2%
3%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Conversations with
people from the
company/organisation
on a social network
Sales presentations Webinars Conferences Advertisements in
traditional media (e.g.
TV, Newspaper)
Branded communities
created by the
company/organisation
Branded
community/group
inside a social network
service you use
Direct Mailings with
product/company
information
Adverts in relevant
trade press
Corporate
events/entertainment
The microblogging
profile of a
company/organisation
(e.g. Twitter)
A blog created by the
company/organisation
Decision Maker Senior Decision Maker

5. Source: GlobalWebIndex, Q2 2013, Question: % of Decision Makers, Senior Decision Makers who used a social networking service in the past month via either of the devices PC/Laptop,
Tablet, Mobile Phone
Decision Makers in emerging markets are the most engaged
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Decision Makers Senior Decision Makers

6. Source: GlobalWebIndex, Q2 2013, Question: % of Decision Makers, Senior Decision Makers and Average Internet Users who used a social networking
service in the past month via either of the devices PC/Laptop, Tablet, Mobile Phone
Decision Makers and Senior Decision Makers more likely to use Tablet/Mobile device than average users
67%
68%
67%
76%
74%
71%
75% 75% 75%
62%
64%
66%
68%
70%
72%
74%
76%
78%
PC Mobile Tablet
Average Internet User Decision Maker Senior Decision Maker

7. Sandy Carter, General Manager, IBM ISV & Ecosystem Evangelism
http://socialbusinesssandy.com/
@sandy_carter
Tom Smith, CEO, GlobalWebIndex
contact@globalwebindex.net
@TomSmith_GWI
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