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ABOUT THE CONCEPT OF BRANDING NEW PRODUCTS OF YOUR OWN
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BRANDING STRATEGY
1.
Get Noticed…
2.
Branding Strategy OOurbrandpositioningstrategyisdrivenbydifferentiation focusandstrikinganemotionalconnectwiththeyouth. OHenceourbrandandtaglinereflectthesame. OOurmarketingcommunicationismorereflectinginbeing truecompanionatalltimes.Asenseoffriendshipattimesof successorfailure.
3.
Style Colour Notice Standout Experience Companion What will I
get, if I buy your jeans?....!!!!!!
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Trendy and Colourful Youthful Sense of
a true companion Consumer Perception towards our brand is driven by:
5.
Brand Persona Attributes: Successful Colourful Youthful Trendy different Mr. Chris
Martin
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THANK YOU
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