U050209 N


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U050209 N

  1. 2. The BAD
  2. 3. Why Is it bad… <ul><li>Economics of the website first </li></ul><ul><li>Toolbars in the centre and the top is a fundamental flaw </li></ul><ul><li>Negative usage of the white space </li></ul><ul><li>Hard to find a focused message </li></ul><ul><li>UK is an abbreviation but not just for university of kentucky </li></ul><ul><li>Focus not in the prime central location </li></ul><ul><li>Search box very badly placed </li></ul>
  3. 4. Why Is it bad… <ul><li>Now the visual elements… </li></ul><ul><li>Continuity – the blue provides a continuous visual aspect but not extended </li></ul><ul><li>Figure and ground – no clear system of what is the figure and what is the ground </li></ul><ul><li>No proximity and definitely no closure </li></ul>
  4. 5. Why Is it bad… <ul><li>Now the visual elements… </li></ul><ul><li>Emphasis – there is no emphasis on what is important to the viewer </li></ul><ul><li>Similarly, there is no unity or contrast </li></ul><ul><li>The only contrast is the negative space which makes things worst because it is not meant as contrast </li></ul>
  5. 6. Why Is it bad… <ul><li>Inside the website… </li></ul><ul><li>scrolling – there is simply too much scrolling to do to get to necessary information </li></ul><ul><li>Lack of unity – at times search box is at the right, at times its at the left </li></ul><ul><li>Again, design and the use of negative spacing is bad </li></ul>
  6. 7. Improvements!! <ul><li>Center the website. Use frames. Get people back to their comfort zone. </li></ul><ul><li>Do something about the toolbars. </li></ul><ul><li>Change the color scheme. Don’t even put in the white. </li></ul><ul><li>Consistency. Put the right things at the right places. </li></ul><ul><li>See what not to do at the nus.edu.sg website… </li></ul>