1. iPhone 4S Custom Hand Grip/
Headphone Wrap Case:
Super Magnum Quantum X 6900
BY: NORA MYER AND JACK HARBACK
2. Understanding
Our person or target audience in this case is the general
population of iPhone users that actively use their
headphones, and they have frustration and issues with
wrapping their headphones around their phone.
They want an easy way to wrap the headphones around the
phone but at the same time something that isn’t going to be
too bulky or get in the way when using the phone
3. Explore
Our idea phase started with us
coming up with possible options for
iPhone cases ranging from a
headphone wrap to chargers built
into the back of the phone case.
We decided on the headphone wrap
idea and begun sketching and
developing our idea further.
The design evolved from the wrap
being on the right side of the case
to the left side and being smaller,
then turned into a hand grip also.
4. Explore Cont./Define
Problem: Headphones often get tangled up and there is no good
way to wrap them around your phone with out them getting
tangled.
Solution: Provide an easy and simple design built onto a case so
that people may wrap up the headphones
Target Market: Large majority of iPhone users, anyone who uses
headphones with their iPhone.
Goals:
Simple and modern look, yet colorful
Ear buds will not get tangled
Durable and easy to use
Appeal to large majority
5. Define cont.
Similar Products:
Only recently has a product that is remotely similar to what we are offering has
been released and that product had a wrap on the back of the case.
http://www.daydeal.com/product.php?productid=71847&gclid=COyOzbng9bMCFdKd4Aod4U0AlQ
Materials
Highly durable plastic for the handle/wrap
Rubber for body purposed for general protection and ease of removability
6. Ideate/Refine
In this phase of the design process we began to sketch possible shapes
and ways of attaching the wrap to the side of the case.
We needed something that would be easy to hold, wouldn’t snag on
clothing/pockets, and still be strong enough that it wouldn’t break off.
Eventually arriving at a
design similar to this one
Pricing
Our prices is still liable to change but we fond that people would be willing to easily
offer up to $19.99 for our product.
7. Ideate/Survey
Our survey revealed that most iPhone user have problems
occasionally or frequently with their headphones getting tangled.
Also we found that people would be willing to purchase our
product if it came onto the market, along with that we found
people would be open to paying, up to, and well over $19.99.
What many people want to see in a design and structure is a case
that provides protection, a sleek body, not too thick, industrial
look, colorful, and the ability to individualize their case.
