1. Cristina Morales and Hannah Norton

2. Understand
• Zoey Phelps
• Trendy
• Artist
• Suburban girl
• Age 18
• Always buys the newest
technology
• Will spend a large amount of
money on something if it is
worth it
• Owns an iPhone 4
• Wants a phone case
accessory that includes a
wallet
• Doesn’t like big wallets

3. Explore

4. Define
 Hard case
 Round corners
 Sleek
 Black
 Thin, not bulky
 Strong
 Lightweight
 Clip to keep on

5. Ideate
Materials
 Rubber Preferences
 Metal  Must look trendy, in
with the fashion
 Plastic
 The wallet has to be on
 Silicon the inside
 Thin pockets
 Phone case
attachment has to be
Colors thinner than phone case
 Purple  needs to match
 Zebra everyday items (i.e.
 Black clothes, accessories
Not gray  Has a clip to keep it on
the phone case

6. Prototype

7. Refine

8. Solution

9. Back View

10. Front View