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WIAD - World Information Architecture Day 2019 - MeetUp PUC-Rio

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Meetup "Arquitetura de Informação em Tempos de UX - LEUI"
WIAD - World Information Architecture Day 2019
Palestra do prof. Luiz Agner no Rio de Janeiro, RJ.
Apresentação conceitual - MeetUp do LEUI.
Local: Auditório Departamento de Artes e Design, PUC-Rio.

Published in: Design
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WIAD - World Information Architecture Day 2019 - MeetUp PUC-Rio

  1. 1. Novos Desafios Conceituais da Arquitetura de Informação Luiz Agner
  2. 2. Linha do tempo da Arquitetura de Informação (AI)
  3. 3. AI como Design da Informação • Indivíduo que organiza padrões dos dados, tornando claro o complexo. • Criar a estrutura ou mapa da informação, para que outros encontrem o seu caminho pessoal ao conhecimento. • Profissão emergente do séc. 21 focada na clareza, compreensibilidade e na ciência da organização da informação. Richard Saul Wurman
  4. 4. AI como Design da Informação
  5. 5. AI como Web Design • Disciplina voltada para o design estrutural de paisagens digitais, através da síntese de sistemas de organização, rotulação, navegação e busca. Morville, Rosenfeld e Arango (2015)
  6. 6. • Construir ecossistemas informacionais físicos, digitais ou transmidiáticos. • Experiências e produtos que proporcionem a melhor usabilidade, encontrabilidade e compreensibilidade. Morville, Rosenfeld e Arango (2015) AI para além do Web Design
  7. 7. AI como Ecossistema Resmini e Rosati 2011
  8. 8. AI como Ecossistema • A informação abundante e pervasiva. • Advento do uso intensivo de dispositivos e objetos conectados à internet (Internet das Coisas - IoT) para todo tipo de atividade diária ou rotina. Objetos conectados: 8,4 bilhões Até 2020 - 20,4 bilhões de dispositivos conectados: iluminação, aquecimento, ventilação e ar condicionado, sistemas de segurança, veículos, assistentes pessoais, vestíveis. • “Arquitetura de informação pervasiva”. Resmini e Rosati 2011
  9. 9. AI como Ecossistema • “Cada artefato torna-se um elemento em um ecossistema maior. Todos esses artefatos têm múltiplos links e relacionamentos entre si e devem ser desenhados como parte de um único e integrado processo de experiência do usuário”. (Manifesto) Resmini e Rosati 2011
  10. 10. • Ontologia - regras e padrões que governam o significado daquilo que comunicamos; o trabalho é descobrir, definir e articular estas regras e padrões. • Taxonomia - estruturas para objetos e a relação existente entre seus nomes e categorias. • Coreografia - habilitar tipos específicos de movimentos e de interações, com affordances (possibilidades de interações) para apoiar o fluxo de usuários e da informação. A busca de novas visões Klyn, 2014
  11. 11. A busca de novas visões Klyn, 2014
  12. 12. A busca de novas visões 1. AI transforma-se em ecossistema. 2. Os usuários produzem conteúdo. 3. O estático torna-se dinâmico. 4. O dinâmico torna-se híbrido. 5. A horizontalidade prevalece sobre a verticalidade. 6. O design de produto torna-se de experiência. 7. As experiências tornam-se cross-media.
  13. 13. Cultura da convergência • É transformação cultural que tem tornado imprecisas as fronteiras entre os diversos meios de comunicação e onde a relação estabelecida há décadas de cada meio com o seu uso está se dissolvendo rapidamente. Henry Jenkins 2015
  14. 14. AI como Aprendizado de Máquina
  15. 15. AI como Aprendizado de Máquina • Arquitetura de Informação hiperpersonalizada. • Algoritmos de Aprendizado de Máquina (ou Estatístico): - Aprendizado supervisionado; - Aprendizado não-supervisionado; - Aprendizado por reforço. • Problemas na interação humano-algoritmo: - Modelo de caixa-preta (falta de transparência) - Dificuldade na construção de modelos mentais - Usuário não reconhece o universo de inputs possíveis - Delay grande entre input e output - Falta de controle sobre o output - Informações e layout baseados em sessões específicas
  16. 16. Em busca da visão holística • Sistemas digitais estão cada vez mais enraizados na cultura. • A percepção das pessoas é influenciada por sua interação com tecnologias. • Dialogar com os métodos das outras disciplinas que estudam a Cultura. • Interdisciplinaridade e visão holística. Morville, 2014
  17. 17. Obrigado por sua atenção! luizagner@gmail.com www.agner.com.br br.linkedin.com/in/luizagner

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