Optimising online video agenda21 event - videology

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presentation for agenda21 breakfast event, focusing on optimising video, from Videology

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Optimising online video agenda21 event - videology

  1. 1. Optimising online video advertising #agenda21events
  2. 2. VideoFutures Rhys Mclachlan Commercial Director Videology ………….………….……………………………….
  3. 3. We live in digital times ………….………….……………………………………… Figure 1.92 Ownership of smartphones, tablets and smart TVs Figure above bar shows % point change in take-up from Q1 2011 Source: Ofcom research, Q1 2012 Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern Ireland Smartphone take-up relates to personal use, tablet and smart TV take-up relates to household use
  4. 4. Screen Agnostic ………….………….…………………………………………..
  5. 5. Audience 1.0………….………….……………………………….
  6. 6. Audience 2.0………….………….……………………………….
  7. 7. Audience 3.0………….………….……………………………….
  8. 8. From RTB to RTD………….………….……………………………………………….
  9. 9. Centralise & control your advertising narrative ………….………….……………………………………..…… Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server
  10. 10. DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataDa
  11. 11. Optimising online video advertising #agenda21events Thank you from all @agenda21digital www.agenda21digital.com

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