Microsoft Dynamics for healthcare – The growth and expansion, How CRM benefiting healthcare industry and what benefits of it for healthcare provider?

2. Modern healthcare industry has been emphasizing on CRM (Customer Relation Management).
The entire industry is taking healthcare CRM as a tool that manages, organizes, and coordinates
patient care in new and innovative ways.
CRM systems can increase patient engagement and patient
satisfaction along with that the systems also bring trusted
partnership. In the survey report, the effects of individual
communication resulted in improved physical, mental, and
chronic disease health results.
The only sad part is that healthcare is the only industry that has been late to adopt CRM systems and service
models and this is the reason why patients often get confuse while trying to use collective healthcare systems.
Healthcare CRM

3. CRM solutions in the healthcare are turning out to be a key IT component for value-based care, people
health, and ACO strategies. Although these solutions were introduced back in 1990s, yet healthcare
industry has been slower to adopt them.
CRM adoption and implementation growth will have providers (hospitals, clinics, and other
specialized facilities), payers (patients), and life sciences companies.
CRM market is expected to hit $25.5 billion by 2020. Even though not all CRM systems will be
offering same features, yet the typical CRM platforms will have applications for sales and automation,
customer service, campaign automation, and support management like text messaging, email, or phone
outreach automation.
A few latest CRM apps available through cloud offerings are social media management, activity and
participant management, and customer experience management.
CRM in Healthcare – The Growth & Expansion

4. Today, almost every healthcare organization is interested in leveraging these latest
applications of CRM for proactive engagement and growth. This initiates growth
and expansion of the CRM in the healthcare industry.
CRM in Healthcare – The Growth & Expansion

5. Several healthcare companies have taken population health as a pivotal strategic priority.
Many of them are realizing its significance in achieving success. CRM system is designed
to streamline and standardize operational and clinical workflow that detects, connects,
engages, and influences behavior of the patients.
Here we got a list of benefits offered by CRM in the healthcare industry-
How CRM Benefiting Healthcare Industry?
Better patient experience
Patient marketing campaigns
Physician engagement
Patient-centered connectedness
Compliance

6. The methods that have been applied by CRM solutions to bring business value in different
sectors can be used within healthcare. Here are few business advantages –
CRM Benefits for Healthcare Provider
Increased operational margin
Enhanced brand awareness
Return over investment
Propagate community health

7. CRM Benefits for Healthcare Provider
Increased operational margin - CRM systems enable a healthcare company to target efforts on
the potential and beneficial customers. This results in enhanced engagement and satisfaction
levels for providers, patients, and widespread community.
Return over investment - CRM systems enable healthcare organization to track the ROI of all
existing and new patients and healthcare providers. Direct customer acquisition costs involved in
specific marketing campaigns, engagement efforts, and administrative or clinical programs can
be directly linked to entire process and outcome measures, and margins and revenue of
organization.

8. CRM Benefits for Healthcare Provider
Enhanced brand awareness - Healthcare systems are creating brand awareness and loyalty that
determines the success of the organization in highly competitive market.
Propagate community health - CRM can be used to send data related to community programs
offering lifestyle, health or wellness related programs.
CRM is now an inseparable part of healthcare industry. With the Microsoft dynamics CRM
solutions, healthcare industry is able to engage with the communities effectively. The demand of
healthcare CRM has been increasing globally and the reasons are the above stated benefits
offered by CRM solutions to the patients and providers both.

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