Brandon Tartikoff Legacy Award-NATPE Daily
There has been a flurry of activity at Cisneros Group since August 2013, when Adriana Cisneros became the third generation member of the family to run the Miami-based multimedia company. Cisneros, who as CEO and vice-chairman took over leadership of the company once run by her father, chairman Gustavo Cisneros. She has refocused the company´s strategy on three business units: Cisneros Media, which includes Cisneros Media Distribution (CMD) Venevision Productions and the Venevision channel in Venezuela; and Cisneros Interactive which Adriana Cisneros created and oversaw prior to becoming the company’s CEO. The third division is Cisneros Real Estate. “The challenge is to create content that is equally relevant and engaging to multiple generations who traditionally all reside in the same household” Adriana Cisneros January, 21, 2015
