This tutorial was prepared for our Social Media Discussion Specialist, Delmarys Hernandez, who is handling our "discuss" accounts at Delicious, Digg and StumbleUpon. Our discuss sites are doing great. Check them out at: http://www.stumbleupon.com/stumbler/artmeetsnature/ http://delicious.com/whereartmeetsnature http://digg.com/users/admsp You can find Delmarys at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com

1. SOCIAL DISCUSSION SITES
Thursday, September 17, 2009

2. SOCIAL DISCUSSION SITES
THE BIG BOYS...
DIGG.COM
STUMBLEUPON.COM
Thursday, September 17, 2009

3. ... AND THEIR SMALLER COUNTERPARTS
Thursday, September 17, 2009

4. NEW MARKETING CHANNEL TO LEVERAGE ADMSP’S
> Overall traffic
> Brand awareness
> Rankings (SEO)
Thursday, September 17, 2009

5. SOCIAL DISCUSSION SITES - THE BASICS
LIVE AGGREGATION
> The day’s best content from around the web gets submitted
CONSUMPTION & EVALUATION
> Users read and vote depending on how much they enjoy the content
PROMOTION
> Each social site has a mechanism to give extra coverage to the stories that
seem (algorithmically & manually) to be the strongest, based on user evaluation
> The result is a notable traffic spike
LINK ATTRACTION
> With the traffic spike comes a roughly proportional amount of backlinks,
crucial to any search engine optimization strategy
Thursday, September 17, 2009

6. SOCIAL MEDIA USERS
DIFFERENT PARTICIPATION LEVELS
> Creators, Critics, Collectors,
Joiners, Spectators, Inactives
EDUCATED
> 87% of Digg users have gone to college
SUCCESSFUL
> Digg users’ average household income: $85,000
PASSIONATE
> They don’t like their time wasted, and have little patience for commerce
Thursday, September 17, 2009

7. ...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!
...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
FRIENDS!...AND THEIR FRIENDS!
Thursday, September 17, 2009

8. ADMSP’S SOCIAL DISCUSSION SITE STRATEGY
ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE
> Continuous integration within the social community
PLATFORM CREATION
> Development of social friendly setting (topic, social buttons)
CONTENT CREATION
> Crafting a fun, informative, relevant piece
VOTE SOLICITATION
> Requesting support from social site friends, which they act upon depending on how
much they enjoy the content
Thursday, September 17, 2009