SOCIAL DISCUSSION SITES




Thursday, September 17, 2009
SOCIAL DISCUSSION SITES

                               THE BIG BOYS...




                                              ...
... AND THEIR SMALLER COUNTERPARTS




Thursday, September 17, 2009
NEW MARKETING CHANNEL TO LEVERAGE ADMSP’S
        > Overall traffic
        > Brand awareness
        > Rankings (SEO)



...
SOCIAL DISCUSSION SITES - THE BASICS
        LIVE AGGREGATION
        > The day’s best content from around the web gets su...
SOCIAL MEDIA USERS
        DIFFERENT PARTICIPATION LEVELS
        > Creators, Critics, Collectors,
        Joiners, Specta...
...AND THEIR FRIENDS!
         ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR
            FRIENDS!...AND THEIR FRI...
ADMSP’S SOCIAL DISCUSSION SITE STRATEGY
   ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE

   > Continuous integration wit...
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ADMSP Social Media Discuss Sites

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This tutorial was prepared for our Social Media Discussion Specialist, Delmarys Hernandez, who is handling our "discuss" accounts at Delicious, Digg and StumbleUpon. Our discuss sites are doing great. Check them out at:

http://www.stumbleupon.com/stumbler/artmeetsnature/

http://delicious.com/whereartmeetsnature

http://digg.com/users/admsp

You can find Delmarys at:

www.linkingpublic.org

To learn about our community project, join us at www.admsp.org

Visit us at: www.altosdelmarsculpturepark.com

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ADMSP Social Media Discuss Sites

  1. 1. SOCIAL DISCUSSION SITES Thursday, September 17, 2009
  2. 2. SOCIAL DISCUSSION SITES THE BIG BOYS... DIGG.COM STUMBLEUPON.COM Thursday, September 17, 2009
  3. 3. ... AND THEIR SMALLER COUNTERPARTS Thursday, September 17, 2009
  4. 4. NEW MARKETING CHANNEL TO LEVERAGE ADMSP’S > Overall traffic > Brand awareness > Rankings (SEO) Thursday, September 17, 2009
  5. 5. SOCIAL DISCUSSION SITES - THE BASICS LIVE AGGREGATION > The day’s best content from around the web gets submitted CONSUMPTION & EVALUATION > Users read and vote depending on how much they enjoy the content PROMOTION > Each social site has a mechanism to give extra coverage to the stories that seem (algorithmically & manually) to be the strongest, based on user evaluation > The result is a notable traffic spike LINK ATTRACTION > With the traffic spike comes a roughly proportional amount of backlinks, crucial to any search engine optimization strategy Thursday, September 17, 2009
  6. 6. SOCIAL MEDIA USERS DIFFERENT PARTICIPATION LEVELS > Creators, Critics, Collectors, Joiners, Spectators, Inactives EDUCATED > 87% of Digg users have gone to college SUCCESSFUL > Digg users’ average household income: $85,000 PASSIONATE > They don’t like their time wasted, and have little patience for commerce Thursday, September 17, 2009
  7. 7. ...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! ...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS!...AND THEIR FRIENDS! Thursday, September 17, 2009
  8. 8. ADMSP’S SOCIAL DISCUSSION SITE STRATEGY ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE > Continuous integration within the social community PLATFORM CREATION > Development of social friendly setting (topic, social buttons) CONTENT CREATION > Crafting a fun, informative, relevant piece VOTE SOLICITATION > Requesting support from social site friends, which they act upon depending on how much they enjoy the content Thursday, September 17, 2009

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