2. Manufacturing partners in Asia Local, global, green and inventive Uneka Concepts [ you-knee-ka] is an innovative Industrial Design company that specializes in packaging solutions. Founded in 2000, Uneka Concepts identified a unique model that provided high level design services here in the U.S. and the ability to manufacture and deliver those designs to their clients contract manufacturers in China Company Overview Design and Sales support in USA Confidential and Proprietary – Copyright 2010
3. Discover Most of our clients find our true value to be in the design and innovation that we bring to their packaging and supply chain. We are problem solvers – the currency may be aesthetics, cost, or differentiation… Uneka’s abilities lie in identifying the problems quickly,and providing multiple solutions. Our experience in international packaging, and design, allows us to localize, and most importantly realize, the varied manufactured solutions or services that our clients require. Process driven Understanding the big picture Company Overview Confidential and Proprietary – Copyright 2010
4. Design and Deliver Sketching/3D Modeling/ tooling We look at all aspects of the packaging including the branding, uniqueness, sustainability, consumer experience, material cost, handling and logistics costs, security, retailer, etc. We collaborate with the contract manufacturer, and client alike. Evaluate the pack out line, review the distribution cycle, discuss the consumer demographic and consider the requirements of the retailers Product Development Confidential and Proprietary – Copyright 2010
5. New computer package breakthrough: Get rid of the package! Edited by David Bellm -- Packaging Digest, 9/4/2008 12:47:00 PM In response to a challenge by Walmart, HP has radically redesigned the packaging of its Pavilion dv6929 notebook computer. Instead of conventional protective shipping materials and multiple boxes, the computer will be shipped in HP’s Protect Messenger Bag, a stylish and protective carrying bag with fabric made from 100 percent recycled materials.According to HP, this approach allows for a dramatic reduction in overall packaging content and size while still delivering equal, if not better, product protection than conventional packaging. HP says the new packaging design also allows the company to fit 31 percent more products on each pallet. This conserves fuel and reduces CO2 emissions as it eliminates the equivalent of one out of every four trucks previously required to fulfill inventory needs.For this design, Walmart has named HP the winner of its Home Entertainment Design Challenge, singling out the technology company for further reducing the environmental impact of personal computers. "Caring for the environment is a personal choice that is becoming increasingly important for our customers,” said Steven DeWitt, senior vice president of HP Personal Systems Group. “We are honored that Walmart has not only recognized HP's efforts to ensure that technology and environment enthusiasts have more sustainable choices available to them, but to also join them to help reduce our combined environmental impact across the supply chain …”The winning HP notebook will be displayed on shelves wearing only the HP Protect Messenger Bag. Customers who purchase the HP notebook will leave the store with the computer and its accessories cushioned safely in the notebook bag, as well as an offer for free recycling for any PC they wish to retire. To read the entire article http://www.packagingdigest.com/article/CA6593042.html?industryid=47537 HP laptop Bag –Winner of the 2008 Wal-Mart Home Entertainment Design Challenge Confidential and Proprietary – Copyright 2010
7. Package Perfect “You know when you’re so excited to get something in the mail and you turn around and there’s this mountain of trash,” says Chris Green, Lab 126 for Amazon. “What do you do with it?” Well, one option is to order a Kindle and let Amazon’s frustration-free packaging eliminate most of that over-packaging guilt. The e-reader comes in a small, simple box that’s easy to open, so you can spend your time reading a favorite book instead of searching for the scissors. This environmentally minded solution quickly caught the attention of packaging jurors. “Finally! Amazon abandoned their over-packaged, wasteful shipping boxes,” says judge Debbie Millman. “This is so beautiful, elegant and minimal, it made me reconsider my decision to purchase an iPad.” And for design-philes, this spare package isn’t short on details. An aqueous spot varnish, for instance, portrays a glyph for just about every written and spoken language. Best of Category - Amazon Kindle DX Packaging Confidential and Proprietary – Copyright 2010
9. Honorable Mention - litlwebbook packaging Packaging for the litlwebbook embodies the simplicity of the litl brand. By using only recyclable paper in warm earthy tones, the packaging minimizes carbon costs by being its own shipping box and provides an unboxing experience that introduces the user to the litl philosophy. Confidential and Proprietary – Copyright 2010