1. White (British)
1) Indicate which ethnicity are you.
White (Irish)
Other (White
Background)
Asian
Asian (British)
Other (Asian
Background)
Black
Black (British)
Other (Black
Background)
Mixed - White + Asian
Mixed - White + Black
African
Mixed - White + Black
Caribbean
Other (Mixed
Background)
Other (Mixed

2. 2) What is your age?
0-15
16-30
31-45
46-59
60+

3. 3) What is your gender?
Female
Male

4. 4) What genres of music do you like?
African
Asian
Avant Garde
Blues
Brazilian Music
Classical
Comedy Music
Country
Easy Listening
Electronic
Modern Folk
Hip Hop
Jazz
Latin American
Pop
R&B
Rock
Ska
Dubstep
Indie
Musical theatre/film/tv
Other

5. 5) How often do you read music magazines?
Weekly
Fortnightly
Once a month
Every 6 months
Annually
Never

6. 6) How much do you pay for a magazine?
£1-£2.50
£2.50-£3.50
£3.50-£4.50
£4.50-£5.50
£5.50 or more
Skipped Question

7. 7) Are you subscribed to any music magazines?
Yes
No

8. 8) Where do you consume your music magazine(s)?
Online
Online Preview
(without purchase)
Online Preview (then
purchase)
In store
From a friend
Read at a local library
Skipped Question

9. 9) Which of the following music magazines do you read and
consume?
NME
Billboard
Q
Kerrang!
Rolling Stones
Mojo
Uncut
Entertainment Weekly
Vibe
Spin
Electronic Musician Magazine
Variety Magazine
Other
Skipped Question

10. 10) Why do you buy/read music magazines?
Freebies
Interviews with top
singers/bands
Brand
Type of magazine
Exclusive content
Competitions
Articles
Tradition (have you always
bought it?)
Skipped Question