GET RESPONSES
Techniques & Tools Anyone Can Use
YOUR WORDS   YOUR VISUALS   YOUR TOOLS
SHORT & SWEET
‣   1-3 short paragraphs
‣   Under 250 words (150 is better)
‣   1 sentence paragraphs rule
‣   2-3 sentence...
SHORT AND SWEET
Cathy,

Great to meet another sushi fan!

Wow, you’re facing some real challenges right now.
Here are thre...
CALL TO
     ACTION
‣   Put it on1 line
‣   Be straight forward
‣   Use natural links (not “click here”)
‣   Only 1 or 2 o...
CALL TO ACTION
Don’t miss next month’s seminar titled, “Enforcing
Ever-Changing Compliance Rules” Click here to
register f...
TONE MATTERS
‣ Friendly, casual, personal
‣ Avoid sales-y speak
‣ Use “you” language
‣ Say “I” not “we”
‣ Be concrete, not...
YOUR CLOSE
What’s the best email closer?

Yours,    Sincerely,   Best wishes,

At your service,   Regards,

Thanks,
YOUR CLOSE
What’s the best email closer?


Whatever feels comfortable.
CLOSING OPTIONS
‣   Thoughts?
‣   What’s your opinion?
‣   Eager for your reply,
‣   What do you think?
‣   I need you to ...
THE GOAL
Get your recipient to:
    Smile
    Wonder
    Be Inspired
    Understand
SMILE
www.theonion.com   www.failblog.org
WONDER
INSPIRE
UNDERSTAND
QUICK TIPS
‣   Start with an object
‣   Use horizontal Images
‣   Crop in & fill the page
‣   Leave room for text
CUSTOMER EXAMPLES
CUSTOMER EXAMPLES
DIFFICULTY LEVEL: EASY




Take a photo of yourself!
DIFFICULTY LEVEL: EASY




Get your kids to draw it!
DIFFICULTY LEVEL:
MEDIUM



Crop in & fill the page!
Look for a more interestng image!
ACE OF SALES
Custom Design Tool
FOTOLIA
www.fotolia.com
iStockPhoto
www.istockphoto.com
stock.xchng
www.sxc.hu
PHOTOXPRESS
www.photoxpress.com
FLICKR
www.flickr.com
                 Use the Creative
                 Commons Images

                 Follow the rules...
EZINEARTICLES
www.ezinearticles.com
EMAIL MARKETING REPORTS
www.email-marketing-reports.com
Social Media Links/Promo
LinkedIn, Twitter, Facebook, Blog, Website
YOUR QUESTIONS
GET RESPONSES
Techniques & Tools Anyone Can Use
Get responses   arial narrow
Get responses   arial narrow
Get responses   arial narrow
Get responses   arial narrow
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  • Get responses arial narrow

    1. 1. GET RESPONSES Techniques & Tools Anyone Can Use
    2. 2. YOUR WORDS YOUR VISUALS YOUR TOOLS
    3. 3. SHORT & SWEET ‣ 1-3 short paragraphs ‣ Under 250 words (150 is better) ‣ 1 sentence paragraphs rule ‣ 2-3 sentence paragraphs max ‣ Use bulleted lists ‣ Give paragraphs titles
    4. 4. SHORT AND SWEET Cathy, Great to meet another sushi fan! Wow, you’re facing some real challenges right now. Here are three big ones you mentioned: – You’re short staffed – You’re not in a position to hire – Your technology is outdated During our converstion, you triggered an idea that could solve all three issues. It gelled on the way home. Are you free for a call tomorrow morning? – Roger
    5. 5. CALL TO ACTION ‣ Put it on1 line ‣ Be straight forward ‣ Use natural links (not “click here”) ‣ Only 1 or 2 options ‣ Make the link bold ‣ Show in 2 places
    6. 6. CALL TO ACTION Don’t miss next month’s seminar titled, “Enforcing Ever-Changing Compliance Rules” Click here to register for the event to be held on June 28, 2010. Don’t miss next month’s seminar titled, “Enforcing Ever-Changing Compliance Rules” on June 28, 2010. Register now for the event!
    7. 7. TONE MATTERS ‣ Friendly, casual, personal ‣ Avoid sales-y speak ‣ Use “you” language ‣ Say “I” not “we” ‣ Be concrete, not abstract ‣ Single focus
    8. 8. YOUR CLOSE What’s the best email closer? Yours, Sincerely, Best wishes, At your service, Regards, Thanks,
    9. 9. YOUR CLOSE What’s the best email closer? Whatever feels comfortable.
    10. 10. CLOSING OPTIONS ‣ Thoughts? ‣ What’s your opinion? ‣ Eager for your reply, ‣ What do you think? ‣ I need you to weigh in, ‣ Can you hook me up?
    11. 11. THE GOAL Get your recipient to: Smile Wonder Be Inspired Understand
    12. 12. SMILE
    13. 13. www.theonion.com www.failblog.org
    14. 14. WONDER
    15. 15. INSPIRE
    16. 16. UNDERSTAND
    17. 17. QUICK TIPS ‣ Start with an object ‣ Use horizontal Images ‣ Crop in & fill the page ‣ Leave room for text
    18. 18. CUSTOMER EXAMPLES
    19. 19. CUSTOMER EXAMPLES
    20. 20. DIFFICULTY LEVEL: EASY Take a photo of yourself!
    21. 21. DIFFICULTY LEVEL: EASY Get your kids to draw it!
    22. 22. DIFFICULTY LEVEL: MEDIUM Crop in & fill the page! Look for a more interestng image!
    23. 23. ACE OF SALES Custom Design Tool
    24. 24. FOTOLIA www.fotolia.com
    25. 25. iStockPhoto www.istockphoto.com
    26. 26. stock.xchng www.sxc.hu
    27. 27. PHOTOXPRESS www.photoxpress.com
    28. 28. FLICKR www.flickr.com Use the Creative Commons Images Follow the rules to give artists due credit
    29. 29. EZINEARTICLES www.ezinearticles.com
    30. 30. EMAIL MARKETING REPORTS www.email-marketing-reports.com
    31. 31. Social Media Links/Promo LinkedIn, Twitter, Facebook, Blog, Website
    32. 32. YOUR QUESTIONS
    33. 33. GET RESPONSES Techniques & Tools Anyone Can Use

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