Internet has now become a hub for various businesses worldwide. People are using internet for even d...

1. Some Internet Marketing Tools by Yash Nair
Internet has now become a hub for various businesses worldwide. People are using internet for even
day to day requirements. In order to boost your online presence, there are many different strategies
that you can apply. It is very difficult to choose the best among them as it depends upon the type of
business you do. But you should be definitely aware with all of them apart from search engine
optimization techniques for better marketing and to reach the target audience you want to reach.
Some of the most used internet marketing strategies are listed below:
Viral Marketing ? As the name suggests, this type of internet marketing strategy involves spreading
your business on the internet using various services. It involves picking services who can advertise
on your behalf to give you a better online presence. Article marketing, social networking etc. are a
very good example of this technique.
Video casts ? This is one of the fastest growing methods of internet marketing. In this method small
promotional videos regarding your product is posted on video hosting sites like Youtube and
Metacafe. Also such videos can be posted on the website itself as it is a very good method to
demonstrate your product to visitors.
Podcasts ? Podcasts are not widely used method of internet marketing. It is some what similar to
video casts but the only difference is that the presentation has only sound and no vision. Though it is
not widely used, it can add a new dimension to your advertisement scenario.
Blogs ? Creating blogs based on your website is also a good internet marketing methodology. The
target audience can post their views regarding the website and this can really be a great method to
be in touch with your target audience. Many marketing experts consider blog as the voice of a
company to the audience.
Affiliate Marketing - Affiliates are basically websites which promote your business. They keep your
add in form of banners or text ads from where users can click and can go to your website. These
affiliates charge the website owner per click basis. Affiliate marketing is an extremely successful
tool for many companies. But managing these affiliate marketing is not very easy. Real skills and
experience is needed to choose among available.
Email Marketing ? Sending mails to your potential customers is also a very nice way to stay
connected to your potential customers. These emails can contain any news related to your websites.
It can contain any offers which you have started on your product. But care should be taken while
designing the mail as putting too many URLs in the mail can make your mail to be declared as a
spam. So instead of the inbox it will go to the spam folder which is wastage of your effort.