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Research turkey fast food market report 2010
1. || Research|| Turkey Fast Food Market Report 2010
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Turkey Fast Food Market Report 2010
B2C E-Commerce and Internet Trends in 18 Eastern European Countries
Category Related Report: Automotive, Automobile, Aerospace & Aviation, Banking, Consumer Goods,
Construction, Chemicals, Defense, Diabetes, Disease, Drinks, Energy, Electronics, Financial , Food &
Drinks, Glass, Healthcare, Insurance, Information technology, Investment, Industrial Gases, Industry
Profile, Medical, Media, Marketing, Miscellaneous, Metals & Mining, Nuclear Energy, Oil & Gas, Power,
Real Estate, Software, Solar, Transportation
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Key Findings
1.) The increased number of shopping centers played an important role in fast-food growth, as
the food courts of the centers typically offer fast-food outlets
2.) Tab Gida is the leading franchise company in the Turkish fast food market. In 2009, the
company owned 340 fast-food restaurants, of which 261 were Burger King, 43 Sbarro and
36 Popeye's. In April 2010, Burger King opened its 300th restaurant in Turkey, and the
company aimed to open 70 new restaurants in total in 2010.
3.) After launching 19 new restaurants in 2009, McDonald's aims to continue growing in 2010
by opening more than 30 new restaurants in Turkey, to reach a total of more than 160
restaurants by the end of 2010.
4.) There are also many smaller companies on the Turkish fast-food market: Turkish company
Burger Turk plans the opening of 25 new restaurants in 2010, and Burgy's operates nine
restaurants in Turkey
3. 5.) More and more German fast-food chains are also moving to Turkey. For example, fast-food
chain Nordsee announced that it will invest EUR 100 million to open 200 branches in
Turkey within the next five years.
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