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Tketim Biyografi Girii 2 - Dikkat
Her gn mesaj bombardmanna tutuluyoruz - reklam panolarnda, otobste, televizyonda ve radyoda,
evrimii.
Geen haftay dndnzde, bana dikkatinizi eken bir adqqq'dan bahsedin. aklnzda bulundurun
dikkati artran faktrleri takip edin ve bu durumda hangilerinin sizi etkilediini syleyin.
Hangi faktrlerin etkisi olmad?:
Dikkati etkileyen faktrler:
1. Uyaranlarn younluurnekler arasnda parlak renkli bir reklam yer alabilir
2. Kontrastrnekler, olmasn beklediiniz sessiz TV reklamlarn ierebilir.
yksek sesle (veya program yksek olduunda)
3. Hareketrnekler arasnda araba ykama reklam iin fla yer alabilir
4. artc Uyaranlarrnekler arasnda sahte bir kk ocuun yer ald reklam panosu saylabilir.
ve stne oturan oyuncak ay
5. Uyaranlarn boyuturnekler, gerek boyutlu bir MINI Cooper'n ilitirildii bir reklam panosunu ierebilir.
6. Katlmrnekler, her bireyin konuyu ne kadar alakal bulduuna bal olarak deiecektir.
rn

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Tketim Biyografi Girii 2 Dikkat Her gn mesaj bombardmann.pdf

  • 1. Tketim Biyografi Girii 2 - Dikkat Her gn mesaj bombardmanna tutuluyoruz - reklam panolarnda, otobste, televizyonda ve radyoda, evrimii. Geen haftay dndnzde, bana dikkatinizi eken bir adqqq'dan bahsedin. aklnzda bulundurun dikkati artran faktrleri takip edin ve bu durumda hangilerinin sizi etkilediini syleyin. Hangi faktrlerin etkisi olmad?: Dikkati etkileyen faktrler: 1. Uyaranlarn younluurnekler arasnda parlak renkli bir reklam yer alabilir 2. Kontrastrnekler, olmasn beklediiniz sessiz TV reklamlarn ierebilir. yksek sesle (veya program yksek olduunda) 3. Hareketrnekler arasnda araba ykama reklam iin fla yer alabilir 4. artc Uyaranlarrnekler arasnda sahte bir kk ocuun yer ald reklam panosu saylabilir. ve stne oturan oyuncak ay 5. Uyaranlarn boyuturnekler, gerek boyutlu bir MINI Cooper'n ilitirildii bir reklam panosunu ierebilir. 6. Katlmrnekler, her bireyin konuyu ne kadar alakal bulduuna bal olarak deiecektir. rn