: Identify the name of the Hierarchy of Effects and the level of consumer involvement based on three components in the following scenarios. Discuss, explain, and elaborate in detail. Lorenza opens a small Italian restaurant on Commercial Drive, Vancouver. He knows how to cook Italian cuisines from his mother who came from Sicily, in Southern Italy. Every week, Lorenzo picks up several items for his restaurant from the supplier, including Sicilian Olive Oil. He frequently chooses the same brand of olive oil from Sicily as routine, over and over again without consideration of other brands from Turkey and Spain. Lorenza has learnt that the olive oil from Sicily is the only and the best in his restaurant kitchen.

1. : Identify the name of the Hierarchy of Effects and the level of consumer involvement based on
three components in the following scenarios. Discuss, explain, and elaborate in detail. Lorenza
opens a small Italian restaurant on Commercial Drive, Vancouver. He knows how to cook Italian
cuisines from his mother who came from Sicily, in Southern Italy. Every week, Lorenzo picks up
several items for his restaurant from the supplier, including Sicilian Olive Oil. He frequently
chooses the same brand of olive oil from Sicily as routine, over and over again without
consideration of other brands from Turkey and Spain. Lorenza has learnt that the olive oil from
Sicily is the only and the best in his restaurant kitchen