Alexander Budnik

Belarus Belarus

Direct-to-Consumer evangelist | Consulting agency founder | Digital media professional | CPG loyalty expert

Advertising / Marketing / PR

I'm a digital disrupting consultant and marketing strategist. I've founded and currently run a successful marketing and consultancy agency in one of the most well-known European IT environments - Minsk, Belarus (EPAM, Wargaming, Prisma, Masquerade). We've developed and successfully implemented end-to-end loyalty solution for CPG brands based on receipts recognition. Our clients already know about their customers purchasing behavior everything possible and use it in their retention performance. We strongly believe that intermediaries’ role will be very soon totally disrupted with shared economy and AI, and we choose CPG, 3% global GDP sector, to contribute that disruption with our DTC so...