Financial Product Design Religare Enterprises Limited (REL) a prominent player in the Indian Financial Service space offering a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management. Religare Enterprises was looking for a professional partner to help it with a feasibility study on Gold as an Investment Avenue. ZeebraCross helped the client with a report which cleared the much needed apprehensions about their customers’ purchase & buying pattern. Analysis & report preparation involved inputs from several focus group discussion & actual interactions with the customers.

1. Financial Product Design

2. Background
Religare Enterprises Limited (REL)
a prominent player in the Indian
Financial Service space offering a
wide array of services including
broking, insurance, asset
management, lending solutions,
investment banking and wealth
management.

3. Scope
Religare Enterprises was looking for a professional
partner to help it with a feasibility study on Gold as an
Investment Avenue.

4. Benefit
• ZeebraCross helped the client with a report which
cleared the much needed apprehensions about their
customers’ purchase & buying pattern.
• Analysis & report preparation involved inputs From
several focus group discussion & actual Interactions
with the customers.