IBM Operational Decision Manager (ODM)
IBM Business Process Manager (BPM)
Yesterday, websites were key to reach the online population that used only computers to browse the Web!
In the dot-com era, websites were crucial for companies to reach new customersand grow their businesses. However, today the online population has skyrocketed insize andvariety of devices(computer, smartphone, tablet), making ithardfor asingle website to reach the whole online population.
!today APIs allow for content, data and technology to be accessed and used everywhere, seamlessly
APIsunlock distribution channelsby allowing data, content and services to beaccessible and usable on any device, anywhere. Thus, theoretically, all the onlineuse case scenarios can be covered with an API where developers (external orinternal) build applications for each of these scenarios.
Usually, to develop new partnerships, a commercial team goesprospecting for new partnersand clients.The number of partnerships achieved islimitedby the size of commercial teams,and the ability of the company to process these partnerships, and effectively set them up. Thispartnering process isenergy and time consuming.
By opening upbusiness assetsto other parties, APIs ease considerably partnership process.Potential partners are able to make use of the API to designnew products and services.Commercial workforce no longer needs to have a“door-to-door” approachto finding newpartners. Instead, new partnersplug-in to the company’s APIson their own.
参考: faberNovel, 6 Reasons Why APIs Are Reshaping Your Business, November 2012.
faberNovel, 6 Reasons Why APIs Are Reshaping Your Business, November 2012.
FABERNOVEL,GAFAnomics®, November 2015
75% of the content consumed on Netflix is based on targeted recommendations, creating aunique catalog of movies for each user.Thanks to user behavior tracking and powerful algorithms, Netflix draws a specific profile of everysingle one of them. Based on their tastes, their behaviors, their apparent humor, and to the time ofthe day, Netflix tailors each viewing experience.
faberNovel, 6 Reasons Why APIs Are Reshaping Your Business, November 2012.
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