2. Cover
idney Yu Tang 2014-15 postgraduate at
Warwick Business School, University of
Warwick.
Mr Yu Tang, ACCA who has currently
joined a Fortune Global 500 bank becomes
the t professional trying to model the
cognitive relationship between perceived
social media activities and purchase
intention. In turn, he constructs SMBR-PI
model with related EM assessment in his
2015 dissertation at Warwick Business
School, while this study is exceptionally
awarded 78 out of 100 th “Pass with
Distinction”. The SMBR-PI typology is also
published at international journals in
arketing. Thus, all copyrights are
reserved.
3. SMBR-PI Model by Tang
(2015)
• Social Media’s Brand & Relationship-related(SMBR) Model
to Purchase Intention (PI) – SMBR conceptual framework: