The document promotes licensing the Westinghouse brand to help companies expand their markets and increase sales. With over 100 years of innovation and 88% consumer recognition in the US, licensing the well-known Westinghouse brand could provide a major boost with minimal cost compared to building a new brand. Interested companies should contact Leveraged Marketing Corporation of America to discuss a potential exclusive long-term licensing partnership with Westinghouse.
1. 100 years of innovation.
Worldwide recognition.
Enormous selling power.
It’s the right brand for you.
Westinghouse Brand Licensing
2. 2
the right brand.
Brand licensing can help create consumer demand
for your product. It’s a $23 billion per year way of
doing business that your company should be a part
of. But which brand do you choose to license?
The right choice can be critical to your success.
Westinghouse licenses a
broad range of products
found all around the home,
resulting in high consumer
recognition and branded
product awareness.
3. 3
100 years of innovation.
From its beginning in 1886, Westinghouse Electric has stood for innovation.
Westinghouse introduced the first continuous-filament tungsten light bulb.
The first fully automatic electric range. The first factory-built home radios. The
first self-defrosting refrigerator. And much, much more. To millions around the
world, Westinghouse stands for inventive products that enhance lives.
4. Worldwide recognition.
Does your brand have 88% consumer recognition* in the U.S.,
with strong worldwide recognition? Few brands have the power of
Westinghouse. The Westinghouse brand offers the opportunity to
expand markets and increase sales, at a fraction of the cost to build
a brand from the ground up.
*September 2001, Bruskin Research.
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5. 5
Enormous selling power.
When your Westinghouse-branded product is on the shelf, it’s not the only
Westinghouse product in the store. That broad shelf presence will help
create demand for all Westinghouse products. And as a licensee, you’ll have
the opportunity to network with other Westinghouse licensees who have
strong distribution channel relationships and widespread product placement.
6. 6
Let’s talk about growing your
business with our brand.
Trademark licensing brings instant consumer recognition. And your
business can benefit from licensing the Westinghouse name,
a brand with a 100-year reputation for innovative and reliable products.
When you license the Westinghouse brand, your rights will be
exclusive and long-term, with payment based on sales. Close working
relationships between all invested parties is an important part of this
program, and each licensee has the opportunity to interact with other
Westinghouse licensees with the goal of maximizing our joint success
and profitability.
7. An exclusive invitation.
Westinghouse is represented by Leveraged Marketing
Corporation of America (LMCA), the nation’s leading
brand extension licensing firm. Their expertise ensures
a smooth, professional process, and they’ll always be
there to help you with any questions.
This invitation is only being extended to a select
few. Contact LMCA today, and let’s talk. About
Westinghouse. About you. And about how we can
make the most of this unique opportunity together.
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For more information on licensing
opportunities, contact LMCA at
212.265.7474.
www.lmca.net
