This document discusses how blogging can help food businesses attract and retain customers. It notes that customers now care more about the story and experience behind their food. To engage customers, businesses must provide information that is current, interesting, personal, and inviting. By blogging regularly, a business can build an audience that is engaged and wants more information. With tools now available, any business can tell its story through blogging to help stand out from competitors.

1. Hungry for More:
How Blogging Keeps
Customers Coming
Back for More
Wade Kwon
Birmingham Blogging Academy
@WadeOnTweets
Photo: Rakka (CC)

2. How will your food
business stand out?
Photo: Roger Smith(CC)

3. e story of a meal is more important
than ever to customers.

4. People care about what they eat.
Photo: Bread for the World (CC)

5. People must must must get value
for their money and their time.
Photo: The Food Pursuit (CC)

6. Food is
shifting away
from routine to
entertainment.

7. Telling that
story requires
more e ort
on your part.

8. Information must be current to fans.
Photo: duncan c (CC)

9. Information
must be
interesting
to fans.
Photo: Tom Stovall (CC)

10. Information must be personal to fans.
Photo: ToGa Wanderings (CC)

11. Information must be inviting to fans. ..
Photo: Steve Evans (CC)

12. Telling that story requires less e ort on your part.
Photo: Blake Patterson (CC)

13. You have colleagues to help tell the story.
Photo: Jason DeRusha (CC)

14. You can
build an
audience
that asks
questions
and wants
information.
Photo: J. Mark Dodds (CC)

15. You have tools at your ngertips.
Photo: Guccio at Moleskiner.net (CC)

16. Tell your story if you want to stand out.

17. itswa.de/fbs2011-hungry
wade@wadekwon.com
@WadeOnTweets
BirminghamBlogging.com
Photo: Adam Engelhart (CC)

18. Photo: Scott Jones (CC)