2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Opdrachtfiche omgevingsboek
1. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
Hop hop klaar voor de HOP.
1. Plaats - adres
Hoppeveld: Krombeekseweg 44, 8970 Poperinge België
2. Geolocatie / geolokalisatie
Geef de correcte coördinaten! Exact te bepalen via GoogleMaps (instructiefilmpje te bekijken via Canvas).
50°52'08.1"N 2°42'19.8"E
3. Korte omschrijving
opdracht 1:De kinderen doen aan multisensorieel waarnemen op het hoppeveld.
opdracht 2:Ze leren producten kennen waarvan hop een grondstof is a.d.h.v. etiketten.
opdracht 3:Ze brainstormen voor een les woord (muzische).
4. Doelgroep
3 de graad
5. Tijdsduur
De duur van de verplaatsing zal afhangen van het vertrekpunt. Als je vertrekt van mijn locatie
(Krombeekseweg 46, 8970 Poperinge) duurt de verplaatsing 5 min. Kom je van de hoofdstraat
(Krombeekseweg) dan zal de verplaatsing ongeveer even lang zijn.
Duur opdracht 1: max 30 min
Duur opdracht 2: max 15 min
Duur opdracht 3: max 5 min
6. Eindtermen
WT ET 1.1.De leerlingen kunnen gericht waarnemen met alle zintuigen en kunnen waarnemingen op een
systematische wijze noteren.
WT ET 2.1.De leerlingen kunnen van technische systemen uit hun omgeving zeggen uit welke materialen of
grondstoffen ze gemaakt zijn.
7. Leerinhoud
multisensorieel waarnemen
• Een hoppeveld ziet er groen uit, de hopbellen zijn groen.
• Op een hoppeveld is het meestal stil. Er kunnen vogelgeluiden, het geluid van de wind, tractorgeluiden...
aanwezig zijn.
• Een hopbel voelt zacht aan, de stengel eerder ruw.
• De gele lupine uit een hopbel smaakt bitter nadat het verwerkt wordt. Anders smaakt hop eerder
neutraal.
• Hop heeft een sterke geur door de lupine.
• Het blad van de hop is handnervig en de bladrand is gezaagd.
2. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
• Hop is een klimplant, dit kun je zien aan de draden en hopstaken die steun geven om de plant in de
hoogte te laten groeien.
hop is de grondstof (van wat iets gemaakt is) van heel wat producten:
• bier: bewaarmiddel + bitterheid
• thee: relaxerende werking
• shampoo: rustgevende werking
• limonade
• slaapmiddel
• chocolade
8. Lesdoelen
De leerlingen kunnen:
multisensorieel waarnemen (kijken, luisteren, reuken, voelen, proeven) van een hoppeveld.
3 producten opsommen waarvan hop een grondstof is.
de werking van hop in een product in eigen woorden uitleggen.
9. Materiaal
Een schrijfplankje, een balpen, een potlood en kleurpotloden of stiften.
10.Organisatie
Er is een kaart die de toegang tot de bestemming aangeeft, de leerlingen wandelen naar de bestemming
onder toezicht van een leerkracht.
Afspraken met de leerlingen:
Doe je fluojas aan.
We wandelen rustig en per 2 naar de bestemming.
Op de bestemming mag je vrij rondlopen, maar heb respect voor elkaar en de omgeving.
Als er 2 maal gefloten wordt komt iedereen terug naar de juf/meester.
Tips voor de leerkracht: Neem een fluitje en een telefoon mee. Fluit 1 maal als een opdracht afgewerkt moet
zijn.
Praktische info: Het pad naar het hoppeveld kan drassig zijn, vraag aan de leerlingen om vuile schoenen aan
te doen.
Handig om te weten: Deze opdrachten kunnen ook toegepast worden bij een ander hoppeveld indien deze
locatie niet in de buurt is.
3. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
11.Werkbladen – instructiebladen – richtlijnen…
Opdracht 1: Hop, een streling voor alle zintuigen.
https://www.slideshare.net/YaraDegraeve/werkblad-omgevingsboek
Opdracht 2: Hop, de basis van heel wat producten.
https://www.slideshare.net/YaraDegraeve/werkblad-grondstof
Opdracht 3: Hop, de basis van muzische.
https://www.slideshare.net/YaraDegraeve/opdracht-3-gedicht
12.Oplossingen - sleutel
Opdracht 1: https://www.slideshare.net/YaraDegraeve/werkblad-omgevingsboek-opl
Opdracht 2: https://www.slideshare.net/YaraDegraeve/werkblad-grondstof-opl
13.Bronnen
https://www.belgischehop.be/nl/bierliefhebber/belgische-hop
https://nl.wikipedia.org/wiki/Hop_(plant)
https://www.google.com/maps/@50.868944,2.705389,804m/data=!3m1!1e3?hl=n
https://www.youtube.com/watch?v=Ad389hLaL7Q#action=share
https://www.youtube.com/watch?v=ciNxNN90eSc
https://leden.inagro.be/Portals/460/Hop_lesmap.compressed.pdf
https://www.biernet.nl/blog/wat-is-hop
14.Achtergrondinformatie voor de leerkracht
Hop of Humulus lupulus is een rechtswindende (wijzers in) klimplant, d.w.z. dat de plant ondersteuning nodig
heeft omdat de stengels niet stevig genoeg zijn. Je kunt dit zien door de hopstaken en (lei)draden op het
hoppeveld. De stengel van de hopplant is ruw en knobbelig, dit maakt het klimmen gemakkelijker. De bladeren
hebben een gezaagde bladrand, zijn handnervig en hebben vaak 3 tot 5 lobben. Deze plant kan de winter
overleven door zijn wortelstokken. Hop is een tweehuizige plant waarvan de vrouwelijke planten eerst bloemen
krijgen waaruit dan in augustus/september hopbellen ontstaan. In deze hopbellen zitten gele lupulinekorrels
verstopt. Deze lupulinekorrels zorgen voor de bittere smaak aan bier en dienen ook als bewaarmiddel. De plant
doet normaal aan windbestuiving, maar enkel de onbevruchte vrouwelijke vruchten zijn bruikbaar. Hierdoor is
her in België verboden om mannelijke hopplanten aan te planten. Hop heeft verder ook een kalmerende
werking waardoor het ook zijn dienst doet in medische producten, shampoos en thee. Hopplanten gedijen goed
op een voedselrijke, vochtige zandleembodem en worden alleen geteeld tussen de 35-55ste breedtegraad.
Ondertussen is dit gebied uitgebreid naar andere gebieden door de nood in de biersector. In België is de
hopteelt niet meer erg populair enkel nog in de westhoek (waaronder dit hoppeveld een van de vele is in
Poperinge) en de regio rond Aalst en Asse. Momenteel zijn Duitsland en de VS de grootste telers van hop, maar
België staat bekend om zijn zeer hoge kwaliteit van hop. Er is een logo ontworpen die deze kwaliteit en
herkomst garandeert indien 50 procent van de gebruikte hop, Belgische hop is in een product.
Groeiproces in het kort
• In februari wordt het veld opnieuw klaargemaakt voor het volgende seizoen door het verwijderen van de
resten van de plant.
• De draden worden opnieuw aan de hopstaken vastgemaakt.
4. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
• Een drietal hopscheuten groeien omhoog, de andere worden verwijderd en worden verkocht als
delicatesse.
• Vanaf maart worden de overgebleven scheuten rond de draad gewonden.
• Rond juni zijn de hopplanten al ongeveer 7 m hoog.
• Vanaf juli kan de hop te maken krijgen met enkele vijanden (hoppeplaag, bladluizen, rode spin...). Vogels
en lieveheersbeestjes zijn dan weer vrienden van de hop.
• Eind augustus is de hop klaar om geplukt te worden.
Van grondstof tot product
Eerst komt de hopplukmachine om de bellen, takken en bladeren te verwijderen van de ranken. Daarna worden
de hopbellen gescheiden van de rest. De hopbellen worden zo snel mogelijk gedroogd in een hete luchtblazer.
Dit zorgt ervoor dat de hop veel langer bewaard kan worden dan als hij nog vochtig zou zijn. De hopbellen
worden samengeperst en verpakt. In de fabriek worden ze opnieuw samengeperst, deze keer tot hoppellets.
Het eindresultaat is hopextract waar duidelijk het bittere van de hop aanwezig is. Dit is de grondstof voor
verschillende producten:
• bier: Samen met gerst en water krijgt hop een alcoholische gisting. Er zijn een aantal brouwers die ervoor
kiezen om toch te werken met de hopbellen, het nadeel hiervan is dat het veel minder lang houdbaar is
dan als er gewerkt zou worden met de hoppellets of het hopextract. Tegenwoordig wordt de hop alleen
nog maar gebruikt voor zijn bitterheid. Vroeger diende de hoop ook als conserveermiddel. Het zijn vooral
de alfazuren in de hop die belangrijk zijn in het brouwproces en de bittere smaak afgeven. Hop bevat ook
essentiële oliën en deze zorgen dan weer voor een bepaalde smaak en aroma in een bier.
• shampoo, thee: Hop heeft een kalmerende en slaapverwekkende eigenschap.
15.(optioneel) Extra mogelijkheden tot naverwerking
Als verweking in de klas volgt hier een les muzische, woord. De kinderen hebben al een brainstorm gedaan
naar woorden, dit is een grote inspiratiebron voor hun gedicht. Door waarnemingen te doen kwamen ook
heel wat bijvoeglijke naamwoorden aan bod die het gedicht sterker kunnen maken. We zouden kunnen
focussen op rijm, zowel begin als eindrijm binnen gedichten schrijven.
Mogelijk lesverloop:
Oriëntatie: In een kring rijmen op woorden: hop, groen, bier...
Verwerven: Uitleg van beginrijm en eindrijm, associëren op hun 10 woorden met nadruk op rijm. Daarna een
selectie maken van 5 woorden.
Verwerken: Een gedicht schrijven met eindrijm, beginrijm en hun 5 woorden.
Afronding: Gedichten voorstellen, bespreken.