1. Victoria’s Secret’s boutique in Estonia Kaire Leiten Women’s Business Leadership Part II Professor Frey 12/11/2010
2. Introduction Internationally known quality brand –VS (Victoria’s Secret) People, women and men, are getting more into buying lingerie. Number of tourist visiting Estonia is increasing – attractions, sightseeing, SHOPPING.
3. Business idea Opening a Victoria’s Secrets boutique in Estonia, in the heart of capitals Old Town. Offering Victoria’s Secrets lingerie, swimwear, sleepwear and Pink by Victoria’s Secret collection.
4. Target customer Women mainly between 16-35+ years Close to average or over average income. People who prefer comfortableness
Main place for the locals to visit and spend time, close to harbor – finnish, swedish tourists...
Taxes make the price higher.
One time start up ex – the biggest expences are salaries and rent ; dont want to depent on sales on the first year.Custom taxes – toll adds about 20% to the product prices – the price we buy out our products from VS.
Manager and sales manager – Kaire: sales manager – Ann: Bookkeeper/lawyer – kati...VS is already a world known brand name, so our goal is to achive the same level of quality and be as trustworthy as the brand is all over the world.promoting the boutique in Facebook by having promotional games to win gift cards, store credit and/or lingerie sets
A – I have seen her work in the playgroup every day, for me its remarkable how someones positive personality and behaviour affects all the people around her. For me that shows commitment and also professional behavior. No matter what problems she might have in her personal life she never let it show at her work. I admire that a lot!B – Never let go of your dreams! Work hard to achieve it, you might need to make some sacrifices but at the end they are worth it. Meet as many people as possible, try to stay in touch with them in some level because you will never know who can get you a step closer to your dream.C – Don´t forget to live your life to the fullest. The most important thing is to know how to use your time wisely – how to divide it between your dream job and your personal life without overshadowing one of them. If everything is in balance then you cant ask for anything more
