William McGuire

Brisbane, Australia Australia

Senior Graphic Designer at Strategy and Engagement, Department of the Premier and Cabinet

Design

I'm a designer of communication graphics and I do not possess "a style"... Many designers build their career on such things. I however look at every creative endeavour in light of it's over-arching purpose. That is, what is it's function, what must it achieve for the client, what must it convey to the audience. I believe that a successful design, above all, must communicate the message, be relevant… and do this in the most efficient and elegant way. In all of the roles I have worked, this has been my approach.