Many slide presentations are full of noise and distract from the message one wants to make. What can be done to improve our slides for presentations?

1. GET RID
of the
NOISE!

2. 2
•Fresh fruit leads Chile's export mix - Chile emerges as major supplier of fresh fruit
to world market due to ample natural resources, consumer demand for fresh fruit
during winter season in U.S. and Europe, and incentives in agricultural policies of
Chilean government, encouraging trend toward diversification of exports and
development of nontraditional crops - U.S. Dept. of Agriculture, Economic Research
Service Report
•Chile is among the developing economies taking advantage of these trends,
pursuing a free market economy. This has allowed for diversification through the
expansion of fruit production for export, especially to the U.S. and Western Europe.
Chile has successfully diversified its agricultural sector to the extent that it is now a
major fruit exporting nation. Many countries view Chile's diversification of agriculture
as a model to be followed.
•Meanwhile, the U.S. remains the largest single market for Chile's fruit exports.
However, increasing demand from the EC and Central and East European countries
combined may eventually surpass exports to the U.S., spurring further growth in
Chile's exports.
•If you’ve read this far, your eyes probably hurt and you’ve been reading this tedious
long-winded text instead of listening to me. I’m insulted- can’t you see I’m doing a
presentation up here? Look at me! Congratulations, however, on having such good
Chilean Exports

3. Filling in the Outline
!List key points
!Arrange them in order
!Expand upon these points
!Develop an introduction
!Develop a close
3

4. Buying a New Suit

5. 5

6. Beginner Motorcycles
• My personal favorite: the
Suzuki Savage
• Light weight (~380lbs)
• Adequate power (650cc
engine)
• Low seat height fits
most riders

7. 7
Letter fonts are too fancy, too
many different fonts, styles and
font colors in a single presentation.

8. NOISE!

9. 9

10. 10
Shoot
Me
Now!

11. GET RID
of the
NOISE!

13. WHY?

14. Ignorance

15. Lazy

16. Busy

17. Ignorance

18. Auditory Cortext
Visual

22. 50%

23. 60,000X

24. Auditory Cortext
Visual

25. WHAT?

26. CLEAR
meaningful
MESSAGE

27. Slide Design Laws

28. KEEP
it
SIMPLE

29. LESS
is
MORE

30. BIGGER
is
BETTER

31. Slide Design Basics

32. ONE IDEA
per
SLIDE

33. USE
minimal
TEXT

34. HIGH
quality
IMAGES

36. TEXT

37. 37
•Graphic communication is more ubiquitous than ever before. Why?
Because graphics do what text alone cannot do. They quickly affect us
both cognitively and emotionally.
•In 1986, a 3M-sponsored study at the University of Minnesota School of
Management found that presenters who use visual aids are 43% more
effective in persuading audience members to take a desired course of
action than presenters who don't use visuals.
•Researchers found that average presenters who used visual aids were as
effective as more advanced presenters using no visuals. In addition, the
study found that the audience expected the advanced presenters to
include professional, quality visuals. What about you? Have you noticed
the increase in visual aids during presentations? Do you prefer
presentations with or without visuals?
•Visuals are processed 60,000 times faster than text, graphics quickly
affect our emotions, and our emotions greatly affect our decision-making.
If most of our decisions are based on relatively quick intuitional judgment
and emotions, then how many decisions are influenced by visually
appealing, easily digested graphics? The answer is no secret to
advertisers.
The Power of Visual Communication

38. Research shows that visuals
are processed by the brain
60,000x faster than text.

39. Visuals are processed
60,000x faster than text

40. 60,000X

42. CLEAR
meaningful
MESSAGE

43. FONTS

44. Serif

45. San Serif
Serif

46. San Serif
Serif

47. Heavy

48. Light
Heavy

49. IMAGES

50. 48

51. 49

52. Buying a New Suit

53. Buying a New Suit

54. 52

55. 53

60. COLOR

63. Beginner Motorcycles
• My personal favorite: the
Suzuki Savage
• Light weight (~380lbs)
• Adequate power (650cc
engine)
• Low seat height fits
most riders

64. GET RID
of the
NOISE!

65. GET RID
of the
NOISE!

66. GET RID
of the
NOISE!

67. GET RID
of the
NOISE!

68. 66
Letter fonts are too fancy, too
many different fonts, styles and
font colors in a single presentation.

69. 67
Letter fonts are too fancy, too
many different fonts, styles and
font colors in a single presentation.

70. Color
Wheel
2 OR 3
Colors

72. Filling in the Outline
!List key points
!Arrange them in order
!Expand upon these points
!Develop an introduction
!Develop a close
3

73. Filling in the Outline
!List key points
!Arrange them in order
!Expand upon these points
!Develop an introduction
!Develop a close
3

74. Filling in the Outline
!List key points
!Arrange them in order
!Expand upon these points
!Develop an introduction
!Develop a close
3

75. HOW?

78. ethos3.com

79. 76

80. 76
facebook.com/dulcewill

82. canva.com

84. 79

85. GET RID
of the
NOISE!

86. CLEAR
meaningful
MESSAGE

87. Slide Design Laws

88. KEEP
it
SIMPLE

89. LESS
is
MORE

90. BIGGER
is
BETTER

91. Slide Design Basics

92. ONE IDEA
per
SLIDE

93. USE
minimal
TEXT

94. HIGH
quality
IMAGES