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Sample Screen Printing Business Marketing Plan

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Sample Screen Printing Business Marketing Plan

  1. 1. Sample Screen Printing Business Marketing Plan Step 1 Factory Direct Blank Hats Starting at $1.80! www.wholesalehats.com Identifying the Most Profitable Market to Reach Answer the following questions to discover the exact market segment and the precise people within that market segment that will be most profitable to reach. Once you’ve identified these sectors and people, you can build your marketing plan around their needs. ➡ Who ultimately uses or wears your product (the end user)? ➡ Who supplies that end user with that product? ➡ Do your suppliers or end users ever hire any 3rd party consultants or services to guide them in making buying decisions? For example: ‣ End user = trade show attendee ‣ Supplier = business promoting at trade show ‣ 3rd party influencer = trade show marketing consultant Reaching 5 large trade show marketing consultants may result in more sales with less invested effort than reaching 25 individual businesses. ➡ Who does the person assigned to choosing a vendor need to “convince” in order to ink the deal? (For example, after doing research, a marketing associate may need to “sell” his or her director of marketing on why they feel your product is the best solution) What materials can you create for that person to “sell” your company to the decision maker? Wholesale Hats | www.wholesalehats.com | 800-745-1667 1
  2. 2. Sample Screen Printing Business Marketing Plan Step 2 Factory Direct Blank Hats Starting at $1.80! www.wholesalehats.com Define Marketing Goals What are your marketing goals? The most effective goals answer the question WHAT by WHEN. Your goals should be specific and measurable -- for example, “Have 20,000 subscribers by December 31st” vs. “increase mailing list subscribers.” When goals are specific, you can create a precise plan to achieve each one, and at the end of the specified time period, you can clearly see if the goal was achieved. What specifically will you achieve by when? Some examples may include: ➡ Attract x# of attendees to an event ➡ Gain an average of x# of website visitors per day ➡ Convert website traffic at an average rate of x% ➡ Grow mailing list to x# subscribers ➡ Convert newsletter leads at an average rate of x% Resources for Defining Your Marketing Goals: How to Set Marketing Goals Based on Business Goals (Bob Ruffolo) How to Develop Marketing Objectives (Maxwell Ranasinghe) How to Define SMART Marketing Objectives (Dave Chaffey) Wholesale Hats | www.wholesalehats.com | 800-745-1667 2
  3. 3. Sample Screen Printing Business Marketing Plan Step 3 Factory Direct Blank Hats Starting at $1.80! www.wholesalehats.com Define Marketing Methods Online Marketing Strategies ➡ Design your website to be search engine friendly so that it appears in search engines when your target audience is searching for the products and services you offer. ➡ Build an online mailing list using a service like Constant Contact or AWeber. Encourage subscribers by offering downloadable information that will be useful to your target audience. ➡ Identify the social media outlets your target audience frequents when they are in “buying mindset” and build a presence on those outlets. ➡ Use Writer’s Market to identify blogs, magazines, and trade journals that your target audience reads and send a query to the editor offering to write an informational expert article. Offline Marketing Strategies ➡ Identify potential strategic partners with companies that need what you offer. ➡ Network. Reach out to local businesses and groups and start building a relationship ➡ Join local business groups like the local Chamber of Commerce ➡ Volunteer for local organizations, boards and nonprofits ➡ Sponsor events in your community like fairs and festivals, youth sports teams, etc. Wholesale Hats | www.wholesalehats.com | 800-745-1667 3

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