Everyone is looking for an angle. In business today, it is important to find the right way to reach your target customers. One way to do that is to have a product that no one else is selling in quite the same way. This is your niche.
2. Everyone is looking for an angle. In
business today, it is important to find the
right way to reach your target customers.
One way to do that is to have a product
that no one else is selling in quite the
same way. This is your niche.
Angle
3. We are going to talk about marketing that
niche. Hopefully, you have already done
your homework and found out that your
niche is a product or service that no one
else has uniquely marketed up until now.
Check out other websites that sell similar
products. You may already have list of
these when you initially researched to find
the right niche for your business.
Homework
4. Use their examples as a starting point.
Inject some of your own creativity into the
equation to expand on what they have
already done. It could be a matter of
adding a few extra features to your
website for customers.
Starting Points
5. What about forums? Business forums
that deal with entrepreneurs who have
made money with products similar to
yours can give you hints about what
works. Since there is no direct
competition, they’ll be willing to help you.
Use the forum to discuss your business
and make contact with people who can
add to your business knowledge.
Forums
6. Knowledge is the key. When niche
marketing, knowing everything about that
product or service you want to offer is
essential to making the whole business
work. Find out who would pay more for
your specialized service and where those
people are. Knowing where they are will
guide your marketing strategy for
reaching them.
Knowledge
7. What if you have found a product that no
one has tapped yet? It could be a rare
book business or a special component in
your product that makes it more valuable.
If the demand is there, acquiring those
items would be worth the extra time,
effort, and expense.
Tapped Yet?
8. Identify the places where your products
will sell best. You can promote the items
on your website, but that is not the only
place to market your niche product. What
about a marketplace like eBay? When
you have found just the right niche, you
can expand to increase your profits even
more.
Identify
9. What services would complement that
product? Additional services drive up the
value of your product. Take the time to
cultivate these services and further
cement the relationship with your existing
clientele.
Services
10. Now that your product is selling, increase
the field. Global marketing of your niche
is the ultimate. Write expert content and
submit it to magazines online and in
print. Let others know that you are the
foremost authority on that product.
Increase
11. What is your niche? Are you doing
everything that you know to do to promote
that product or service? Maybe the
suggestions I made previously will help
you to fine-tune and expand your profits.
If you need more guidance contact me I
can help.
Wanda Baader, Strategize Your Success
www.strategizeyoursuccess.com
What about your niche?