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About

WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27,54 and 35 in Milan an extrordinary take-off field. Attended by more than 16.000 buyers from the most important multibrands in the world, White is on the one hand a prestigious platform for niche brands, on the other hand it is becoming an ideal stage for all those italian and international innovative fashion companies which recognize themselves in the White character, in the stimulating mix of creativity, harmony and eco-ethical commitment. A structure capable of bringing to the fore an accurate selection of fa...