Lessons learned from data-driven Messenger bot optimisation

•

0 likes•592 views

Visualbots presentation at #botsBerlin Product Meetup explains the lessons learned while applying a data-driven, funnel-based approach to ad-powered Messenger chatbots optimisation

Marketing

1
Lessons learned from data-driven
bot optimisations
#botsBerlin product meetup - 20/09/2018

3
Using bots for customer acquisition: lessons
learned from data-driven bot optimisations

4
Using bots for customer acquisition: lessons
learned from data-driven bot optimisations

6
Collect contact information
about a potential client

8
My name is...
My old board is...
My weight is...
My shoe size is...
My email is...
REQUEST A QUOTE

12
Using bots for customer acquisition: lessons
learned from data-driven bot optimisations

Looking for a product on Amazon
15
ACQUISITION
ACTIVATION
CONVERSION

Bot funnel
20
ACQUISITION
ACTIVATION
CONVERSION

21
“If you can measure it,
you can improve it”

22
optimisation
potential
high
mid
mid
mid-high
mid-high
high
-71% drop from
link clicks

23
Using bots for customer acquisition: lessons
learned from data-driven bot optimisations

27
Find out more
Welcome to your
personal moving
consultant
You would like to
receive an offer for your
upcoming relocation?

28
Find out more
Welcome to your
personal moving
consultant
You would like to
receive an offer for your
upcoming relocation
14%

29
Get free quote now!
Hello, welcome to our
Online Shop for
Boardsports,
Streetwear and
Sneakers
Are you looking for a
new Board?
You’re looking for a suitable
snowboard?
We are happy to advise you and help
you find the right fit for you and
answer your questions

30
Get free quote now!
Hello, welcome to our
Online Shop for
Boardsports,
Streetwear and
Sneakers
Are you looking for a
new Board?
Are you looking for a
new Board?
You’re looking for a suitable
snowboard?
We are happy to advise you and help
you find the right fit for you and
answer your questions
30%

#1 lesson
31
Create consistent
ad-to-bot
experiences

34
question 1
question 2
question 3
question 4
question 7
welcome
- 37%
- 4%
- 0%
-0%
-0%
-0%
- 37%
- 4%
question 5
question 6
question 8
question 9
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%
- 0%

#3 lesson
41
Linear funnels
perform better for
lead generation

www.visualbots.io
47
BETA LAUNCH
02 Oct 18
livio@visualbots.io
oliver@visualbots.io

Similar to Lessons learned from data-driven Messenger bot optimisation

Dealership Websites One Is Not Enough!

Ralph Paglia

Dealership Websites One Is Not Enough!

Ralph Paglia

Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!

Ralph Paglia

Dealership Websites; One Is Not Enough! by Ralph Paglia

Ralph Paglia

B2 B Case Studies

Cynthia Rabkin

taking_your_analytics_data_beyon-davide_leigh.ppt

zachbrowne

5 ways to improve your web analytics

Capstrat

The (poor) State of Google Analytics Data

Brian Clifton

Go Big or Go Home by Stephane Ferri - Internet Sales 20 Group

Sean Bradley

The B2B Digital Blueprint: How to Win More Sales-Qualified Leads

DemandWave

GrowthPoint's LeadCentral Integrated Marketing Automation Platform

Tim Kraft

New Rules of SEO: RankBrain, Links, & Content

DemandWave

Increase Conversions with Tips from 17 CRO Experts

2Checkout

Best practices in digital marketing 2012 - dave chaffey smart insights

Dave Chaffey

"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018

#FlipMyFunnel

Make digital work for you

hluecke

For many, ecommerce means selling products through major online marketplaces, bowing to the whims of someone else’s pricing strategy. But a growing number of retailers and brands are realizing that their own sites are the keys to real, sustained, scalable growth. How are they achieving it? First, these rebels are finding the right traffic and bringing the right people to their site. Second, they’re converting the right people with the right offers, delivered with perfect precision. On April 5th, we’ll take you through their playbook so that you too can skip the marketplace markup. Join us for a Free Live Webinar on April 5th featuring Navah Hopkins, Sr Innovation Strategist at WordStream, and Josh Mendelsohn, VP of Marketing at Privy. These two experts will share real examples of how to grow an ecommerce site with the right customers and the right offers working in tandem. You’ll learn: An Overview of Product Ads on AdWords, Bing, and Facebook PPC Bidding and Targeting Strategies to Find More of the Right Customers Onsite Segmentation and Offer Delivery Best Performing Offers: Discounts, BOGOs, and Free Gifts Plus Much More!

Skipping the Marketplace Markup: How to Sell More on Your Ecommerce Site

Internet Marketing Software - WordStream

Performer avec votre site et mettre en place une stratégie de marketing digital vous semble trop chronophage et complexe ? Et en plus, vous savez que toutes les entreprises qui font de la croissance via la prospection digitale font du marketing automation et ça vous énerve de ne pas y avoir accès ?! Bande de veinards ! En moins d'une heure, on vous déroule 3 plans d'actions 2022 adaptés à votre forme du moment. Le bonus : c’est gratuit ! Au som-mer : ▸ Le fonctionnement d'une bonne machine à prospects digitale ▸ 3 plans d'actions en fonction de 3 objectifs, pour que chacun trouve son bonheur ▸ Des analogies entre la course à pied et le marketing digital (on n'a pas pu s'en empêcher) ▸ 5 actions clés à mettre en place quoi qu'il arrive en 2022 pour maîtriser votre croissance. ▸ Questions / réponses Soyez prêt, ça va décoiffer ! À la fin du webinar, vous allez avoir tout en main pour organiser votre stratégie de prospection digitale, générer des leads plus qualifiés en plus grande quantité, gagner énormément de temps au quotidien et devenir immortels ! (une des affirmations ci-dessus n'est pas contractuelle) Vous savez ce qu'il vous reste à faire, participez en live pour profiter de toutes les meilleures pratiques ! En plus c'est gratuit ! :-) Bonus : les inscrits auront accès au replay et à la présentation qui sera envoyée directement par e-mail. Ce que pensent les participants de nos webinars : On se retrouve en live ? :-)

Votre plan marketing digital pour 2022 en 1h top chrono

Julien Dereumaux

It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...

robusta

How to automagically identify high-intent leads (Webinar Slides)

Segment

Similar to Lessons learned from data-driven Messenger bot optimisation (20)

Dealership Websites One Is Not Enough!

Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!

Dealership Websites; One Is Not Enough! by Ralph Paglia

B2 B Case Studies

taking_your_analytics_data_beyon-davide_leigh.ppt

5 ways to improve your web analytics

The (poor) State of Google Analytics Data

Go Big or Go Home by Stephane Ferri - Internet Sales 20 Group

The B2B Digital Blueprint: How to Win More Sales-Qualified Leads

GrowthPoint's LeadCentral Integrated Marketing Automation Platform

New Rules of SEO: RankBrain, Links, & Content

Increase Conversions with Tips from 17 CRO Experts

Best practices in digital marketing 2012 - dave chaffey smart insights

"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018

Make digital work for you

Skipping the Marketplace Markup: How to Sell More on Your Ecommerce Site

Votre plan marketing digital pour 2022 en 1h top chrono

It's Time for E-Commerce to Grow: Developing an E-commerce Strategy & Managin...

How to automagically identify high-intent leads (Webinar Slides)

Recently uploaded

Resumé Karina Perez | Digital Strategist

Karina Perez

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

personal branding kit for music business

brjohnson6

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

How consumers use technology and the impacts on their lives

Mathuraa

SALES-PITCH-an-introduction-to-sales.pptx

23397013

GOOD QUALITY EDUCATED PROFILE HOTEL SERVICE AT VERY LOW 100% SAFE AND ORIGINAL. 100%⭐⭐⭐ SATISFIED GUARANTEED (age-19 to 35) College girls , party girls and also house wife's⭐⭐⭐⭐⭐ Our Service Available In Home AND STAR HOTELS , In call Out call Service.24 hrs⭐⭐⭐⭐⭐ * Models⭐⭐⭐⭐⭐ * Call Center Working Girls/Women * Hi Tech Co. Girls/Women⭐⭐⭐⭐⭐ * House Wife.⭐⭐⭐⭐⭐ * College going girls .⭐⭐⭐⭐⭐ All Meetings Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed Service Available In:⭐⭐⭐⭐⭐

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

NiteshKumar82226

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Recently uploaded (20)

Resumé Karina Perez | Digital Strategist

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

SP Search Term Data Optimization Template.pdf

personal branding kit for music business

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Social Media Marketing Portfolio - Maharsh Benday

How consumers use technology and the impacts on their lives

SALES-PITCH-an-introduction-to-sales.pptx

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

Optimizing Your Marketing with AI-Powered Prompts

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Mastering Affiliate Marketing: A Comprehensive Guide to Success

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Media Marketing Portfolio - Maharsh Benday

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Gain potential customers through Lead Generation

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Lessons learned from data-driven Messenger bot optimisation

1. 1 Lessons learned from data-driven bot optimisations #botsBerlin product meetup - 20/09/2018

2. Livio 2

3. 3 Using bots for customer acquisition: lessons learned from data-driven bot optimisations

4. 4 Using bots for customer acquisition: lessons learned from data-driven bot optimisations

5. 5

6. 6 Collect contact information about a potential client

7. Tom 7

8. 8 My name is... My old board is... My weight is... My shoe size is... My email is... REQUEST A QUOTE

9. 9

10. 10

11. 11

12. 12 Using bots for customer acquisition: lessons learned from data-driven bot optimisations

13. 13

14. 14 ACQUISITION ACTIVATION CONVERSION

15. Looking for a product on Amazon 15 ACQUISITION ACTIVATION CONVERSION

16. Looking for a job 16

17. Looking for a flat in Berlin 17

18. Looking for a girlfriend 18

19. 19

20. Bot funnel 20 ACQUISITION ACTIVATION CONVERSION

21. 21 “If you can measure it, you can improve it”

22. 22 optimisation potential high mid mid mid-high mid-high high -71% drop from link clicks

23. 23 Using bots for customer acquisition: lessons learned from data-driven bot optimisations

24. 24 ACQUISITION

25. 25

26. Conversion rate 26

27. 27 Find out more Welcome to your personal moving consultant You would like to receive an offer for your upcoming relocation?

28. 28 Find out more Welcome to your personal moving consultant You would like to receive an offer for your upcoming relocation 14%

29. 29 Get free quote now! Hello, welcome to our Online Shop for Boardsports, Streetwear and Sneakers Are you looking for a new Board? You’re looking for a suitable snowboard? We are happy to advise you and help you find the right fit for you and answer your questions

30. 30 Get free quote now! Hello, welcome to our Online Shop for Boardsports, Streetwear and Sneakers Are you looking for a new Board? Are you looking for a new Board? You’re looking for a suitable snowboard? We are happy to advise you and help you find the right fit for you and answer your questions 30%

31. #1 lesson 31 Create consistent ad-to-bot experiences

32. 32 ACTIVATION

33. 33

34. 34 question 1 question 2 question 3 question 4 question 7 welcome - 37% - 4% - 0% -0% -0% -0% - 37% - 4% question 5 question 6 question 8 question 9 - 0% - 0% - 0% - 0% - 0% - 0% - 0%

35. #2 lesson 35 Questions build trust

36. 36 CONVERSION

37. 37

38. 38 58%

39. 39

40. 40 33%

41. #3 lesson 41 Linear funnels perform better for lead generation

42. 42

43. 43

44. 44

45. 45

46. 46