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Lessons learned from data-driven Messenger bot optimisation
The document outlines lessons learned from data-driven bot optimizations aimed at customer acquisition, emphasizing the importance of measuring and improving bot performance. Key insights include the need for consistent ad-to-bot experiences, trust-building through questions, and the effectiveness of linear funnels for lead generation. The findings were shared during a product meetup on September 20, 2018.
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Lessons learned from data-driven Messenger bot optimisation
- 1. 1 Lessons learned fromdata-driven bot optimisations #botsBerlin product meetup - 20/09/2018
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- 3. 3 Using bots forcustomer acquisition: lessons learned from data-driven bot optimisations
- 4. 4 Using bots forcustomer acquisition: lessons learned from data-driven bot optimisations
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- 6. 6 Collect contact information abouta potential client
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- 8. 8 My name is... Myold board is... My weight is... My shoe size is... My email is... REQUEST A QUOTE
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- 12. 12 Using bots forcustomer acquisition: lessons learned from data-driven bot optimisations
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- 15. Looking for aproduct on Amazon 15 ACQUISITION ACTIVATION CONVERSION
- 16. Looking for ajob 16
- 17. Looking for aflat in Berlin 17
- 18. Looking for agirlfriend 18
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- 21. 21 āIf you canmeasure it, you can improve itā
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- 23. 23 Using bots forcustomer acquisition: lessons learned from data-driven bot optimisations
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- 27. 27 Find out more Welcometo your personal moving consultant You would like to receive an offer for your upcoming relocation?
- 28. 28 Find out more Welcometo your personal moving consultant You would like to receive an offer for your upcoming relocation 14%
- 29. 29 Get free quotenow! Hello, welcome to our Online Shop for Boardsports, Streetwear and Sneakers Are you looking for a new Board? Youāre looking for a suitable snowboard? We are happy to advise you and help you find the right fit for you and answer your questions
- 30. 30 Get free quotenow! Hello, welcome to our Online Shop for Boardsports, Streetwear and Sneakers Are you looking for a new Board? Are you looking for a new Board? Youāre looking for a suitable snowboard? We are happy to advise you and help you find the right fit for you and answer your questions 30%
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- 34. 34 question 1 question 2 question3 question 4 question 7 welcome - 37% - 4% - 0% -0% -0% -0% - 37% - 4% question 5 question 6 question 8 question 9 - 0% - 0% - 0% - 0% - 0% - 0% - 0%
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- 41. #3 lesson 41 Linear funnels performbetter for lead generation
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- 47. www.visualbots.io 47 BETA LAUNCH 02 Oct18 livio@visualbots.io oliver@visualbots.io