Gifts play a very important role especially when one desires to establish a healthy relationship. It is because gift-giving is a way to make your relationship strong and long-lasting. When we thoughtlessly pick a gift for a special person in our life it can make them feel that we do not care about them or that they are not as they are not valued. Hence, choosing a gift should be done with care and thoughtfully. Gifting when done right can make your bond more deep and valued. A wrong gift can indicate a lack of understanding or similarity between giver and receiver, therefore, harming the relationship. Studies by Murray and his colleagues have shown that gifts affect perceived similarity because finding a “Kindred spirit” is a significant idea to successful relationships accurately predicting relationship satisfaction. Additionally, new research by Elizabeth W. Dunn at the University of British Columbia depicts that men and women react differently. In this world of social media ,the chances of your relationship being hurt because of wrong gifting are increasing that's because people are becoming more self conscious, with self consciousness comes confusion; comes overthinking, and all these things leads to giftophobia. GiftAFeeling does really great job in helping you with the giftophobia. It gives you research driven and proven gifts that a sure to be loved.