Google provides a number of tools to help you research, plan, launch and measure your Ad campaign. When planning any campaign it's vital to know your audience and where they are online (for more on this, here's a handy post). You do not need to advertise on all platforms that Google provides, choose the one that will give you the most engagement and drive sales- read on to find how you can choose the best platform and ad format to increase your revenue. *Tip: All mobile activity is huge at the moment and will continue to grow massively over the next 12 months (currently 75% Of Mobile Video Ads Happen In-App) so make mobile advertising a priority when planning a campaign.

1. Planning and measuring your Ad
campaign

2. Google provides a number of tools to help you research, plan, launch and measure
your Ad campaign. When planning any campaign it's vital to know your audience
and where they are online. You do not need to advertise on all platforms that
Google provides, choose the one that will give you the most engagement and drive
sales- read on to find how you can choose the best platform and ad format to
increase your revenue.
*Tip: All mobile activity is huge at the moment and will continue to grow massively over the next 12
months (currently 75% Of Mobile Video Ads Happen In-App) so make mobile advertising a priority
when planning a campaign.

3. Planning
First and foremost, you need to have the following locked
down before you kick your ad campaign off: Target
Audience: Specific interests, demographics and device
usage, from this research you can make a better decision
as to what platform you will use to place your ad. Budget:
With correct planning and execution, you're less likely to go
over budget. Use the Google Ad word Keyword Planner to
get some budget estimates.

4. Planning Tools

5. Databoard for Research Insights
Do your research! Google conducted many studies on all
kinds of ad formats, they even let you make cool
infograhpics with the data. Check our one out below, if you
need to pitch the value of advertising to your supervisor,
use this tool! You need to find out how your target audience
is interacting online and most importantly one what device.
This tool can give you that insight.

7. The Display Benchmark Tool
The Display Benchmark Tool is key for benchmarking your
ad views and clicks, below we've selected video format and
measured completion rate as an example benchmark. You
can also measure advertising trends based on formats
using the 'Trends' tool. More importantly, you can filter the
data by verticals, which will further contribute to your
audience research. Give it a try next time you're planning a
campaign, or want to switch up a current one.

9. The Customer Journey to Online Purchase
This is a marketers dream, you can see where different
channels impact customers journeys. Once you find your
target audience and where their buying decisions can be
better influenced, tailor your campaign to this criteria and
watch the sales roll in.

11. The Full Value of Mobile Calculator
Mobile marketing is massive and will only continue to grow,
the mobile calculator tool gives you the opportunity to
upload your Ad Words data or manually input the data, to
measure how many of your sales started on mobile
devices.

13. Discover Mobile Planet
With this you can dive into mobile advertising data and
make your own charts, like the one on the next slide. Great
for some research presentation data and of course device
research!.

15. Have you created a video ad yet?