1. ®
For Immediate Release
Alex and Ani Continues Expansion with 2nd
Michigan Store
Birmingham, MI (July xx, 2014) – Alex and Ani, one of America’s fastest growing lifestyle brands,
continues to grow with the opening of a new store, located at 150 W. Maple in Birmingham, MI. The
new store is strategically located in the heart of Birmingham’s premier Principal Shopping District.
The Birmingham store is the company’s second location in Michigan, in addition to the Partridge
Creek location that opened last July.
The city of Birmingham boasts a population of over 20,000 and features charming neighborhoods, as
well as a lively downtown area with nearly 300 retailers. Alex and Ani’s newest location will be
showcased alongside numerous other local businesses, including high-end boutiques, antique shops,
jewelers, spas, salons, art galleries, and restaurants. The new store location coincides with Alex and
Ani’s “Main Street Strategy”, which aims to purposely place stores on small-town streets as opposed
to inside shopping malls. This strategy reinforces the company’s motto of “Made in America with
Love” by revitalizing the local economy with the presence of a popular store whose products are
produced and manufactured in the United States.
“We are thrilled to grow our brand in America’s Midwest and exhibit our newest products at our
second Michigan location”, said Margo Madden, Vice President of site development for Alex and Ani.
“Birmingham offers a unique mix of old-world charm and a bustling urban environment that
complements Alex and Ani’s ‘Main Street Strategy’ extremely well. It is an ideal environment to
display the brand’s character in the community.”
Alex and Ani currently has 42 retail locations in the United States and plans to open additional stores
later this year in Sarasota, FL, Annapolis, MD, Pittsburgh, PA, Philadelphia, PA and Buffalo, NY.
Customers can also shop for Alex and Ani products at more than 1,500 partner locations both
domestically and internationally, including Bloomingdales, Nordstrom and Dillard’s department
stores nationwide.
About Alex and Ani
Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn
Rafaelian, Founder, Creative Director and CEO. Alex and Ani is synonymous with Made in America. Its
World Headquarters are located in the Greater Providence, Rhode Island area, where its products are
designed, manufactured, and assembled using recycled local materials. Carolyn believes that every
individual has a positive message to share with the world, and by incorporating powerful symbolism
and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their
individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both
domestically and internationally. Please visit www.AlexandAni.com for more information.
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