2. QUANTITATIVE RESEARCH
Quantitative research is when you use numerical data
maths, numbers etc. You ask a specific question and then use
numerical data from peoples answers. For example “ask 100 people
do the like games?”
The researcher will hopefully be able use there answer to
generalise to a larger population.
3. QUALITATIVE RESEARCH
Qualitative research is when you use quality, type or other things to
get information for advertisements.
It uses things like in depth interviews to gain information.