Publishing a newsletter can increase profits from existing customers and turn potential customers into paying ones. It allows businesses to stay in contact with previous customers and follow up on purchases to increase repeat buying. Newsletters should be published regularly, such as weekly or bi-weekly, and cover topics related to the business's expertise through both pre-written and original articles. To be effective, newsletters need to be consistent, personalized to subscribers, and remind readers that they opted-in to receive emails. Newsletters are a powerful branding and relationship-building tool for businesses.
1. Can Publishing A
Newsletter Benefit
Your Business
In a Word, Yes!
Publishing a newsletter as a part of your marketing campaign can increase the
potential profit from existing customers becoming long-term buyers.
Newsletters gives us a tool for collecting the email addresses of targeted visitors
with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with
an additional valued resource,”The Previous Customer.”
If You want to keep customers, A Newsletter is a must.
If you don’t have a Newsletter, you have no way of following up with your paying
customers, or for that matter, any potential customers. Someone that has
purchased from you once is very likely to purchase again. You don’t want to run
the risk of losing that person because you don’t have a follow up method in place.
A Newsletter.
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2. The standard for publishing your newsletter is generally once a week. You may
want to publish bi-weekly. If you find something of value that your customers
might have an interest in, you don’t have to stand on ceremony, you can notify
them at will. The frequency of your publication will really be determined by your
marketing niche. Who and What your marketing is.
Your topics will be determined by your area of expertise. If your knowledge is
limited, you may have to do some research in order to keep your subscribers
informed. There is no shortage of pre-written articles, on any topic, you may be
looking for. With Article Directories, such as this one, that abound the Internet,
your search will be an easy one.
Of course you can always do the research and write the articles yourself, based on
what you’ve learned. You also may want to consider subscribing to a Private Label
Content site. You’ll have access to pre-written articles available for re-write.
Your newsletter doesn’t have to be “The Great American Novel.” (:-) Quite frankly
if it’s too long, your readers probably will lose interest before they finish reading
it. Sometimes a quick announcement about a New Product or Service will be
sufficient. Other times a short 400 to 500 word article will do the trick. It will
really depend on what you’re trying to convey to your readers.
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You’ll also need to be consistent. With the thousands of newsletters that are
available. You’ll want to avoid having your newsletter mistaken for spam.
Announce your publication in the subject line and don’t forget to personalize it by
inserting your subscribers firstname. Address them by their first name within the
body of the message whenever and wherever possible. Personalization cannot be
stressed enough. This function is available in most autoresponders.
To limit complaints or spam reports, remind your readers that they agreed to
receive emails from you etc. Once again, most autoresponders provide this
function without you having to do anything, other than putting your message in
for sending.
3. Your newsletter will be your Brand. It will speak loud and clear about your
business and will be your tool for building relationships with your customers. No
other tool has this ability. Give your Newsletter the time and attention it deserves
and it will reward you Over and Over again.
(https://www.digistore24.com/redir/403124/Younvictor1/)
