If you Act like a Robot, you will be Replaced by a Robot

@Van_Raath #apsoindaba18
"If you act like a robot,
you're going to be
replaced by a robot"
HOW TO FUTUREPROOF YOUR RECRUITMENT CAREER

• I’m passionate about ‘Blinging up
people’s careers and placing them in
challenging new jobs’
• I’m currently the Head ofTalent
Acquisition at Altron Karabina
• I have specialised in Recruitment in the
Microsoft Applications space for 10 years
• I’m a Co-founder & Host of SA’s only free
Job AdviceTweetchat - #JobAdviceSA,
16h00 on Mondays
• APSO Individual Staffing Master
WHY ME?

“16% of all HR Jobs will be
replaced by artificial
intelligence in the next 10
years”
- Undercover Recruiter
"There certainly will be job
disruption. Because what's
going to happen is robots
will be able to do everything
better than us. ... I mean all
of us“
- Elon Musk

Recruiting Tasks
that Robots cannot
do
The candidate experience is
what makes or breaks
someone’s decision to join an
organization
Robots will never replace the
personal connections made
by Recruiters

Recruitment Marketing
Robots cannot:
• Market a role to passive candidates
• Fully interact on Social Media
• Make real human to human connections
Create a Talent Pipeline
• Recruiters are more like Sales Professionals than HR
• Robots cannot build a network of talent…. Yet!

Live Interviews
• Pre-screening questions can be done by a chatbot
• The full, deep dive interview can only be conducted by a
Human with good EQ
Storytelling
The best Recruiters are excellent Storytellers
• The Recruiter dictates how the story will unfold as they take
the candidate on a journey that aligns with the company’s
employer brand

Close the Deal
• Recruiters need to lean on the ‘push & pull factors’ to close the
deal and get signature from the candidate
• Humans are better at persuading candidates to accept roles by
selling it’s merits

How many
times have you
met with a
candidate who
looked great
on their CV,
but were
dismal face to
face?

It’s time to
put the
‘Human’
back into
HR
#BeHuman

How Artificial Intelligence &
Technology will
reshape recruiting….
In a good way
AI WILL MAKE RECRUITING QUICKER AS IT WILL ASSIST WITH
MUNDANE (BORING) TASKS

Your Decision:
AI WON’T REPLACE HUMANS BUT HUMANS WHO
CAN WORK WITH AI WILL REPLACE HUMANS WHO
CAN’T

Faster Screening
• The most time-consuming task is sifting through loads of CVs,
right?
• AI tools can sort these CVs and present you with the top 10%
of Candidates
• AI tools can email unsuccessful candidates on your behalf
Even Faster Screening
• Chatbots can be set up to ask the initial non-negotiable
questions like:
o Do you have a degree?
o Do you have your own transport?
o Are you willing to relocate?
• Try SnatchBot

Write better Role Descriptions
• Tech uses sentiment analysis to identify biased language
• Help to attract a more diverse candidate pool
• Try TEXTIO & Grammarly or readable.io
Rediscover Candidates
What happens to those candidates that you couldn’t help over the
years?
• AI can search through your existing ATS or CRM system to look
for candidates who match your role description

Schedule Interviews
• AI tools can take data from calendars and schedule interviews
• After the interview, these tools can request feedback and add it
to a central repository
• Try CALENDLY
Video Interviews
• AI Tools are being used to screen behavioural responses
through facial recognition software
• Try ZOOM

Recognise Behavioural Patterns
• AI tools can take a look at human activity and know when the best
time to send the first message would be
Matching Skills
You will need a detailed role description to begin with
• AI tools can scrape a text-heavy CV and scrape out key skills that
are required
• The Recruiter can spend more time on the best candidates instead
of wasting time on hundreds of options
• Try Boolean or X-ray Search

Sourcing is Easier
• Chrome extensions will make our
lives easier by finding where
candidates appear across several
platforms
• Try HIRETUAL and AMAZINGHIRE
Remove Unconscious Bias
• Recruiters are still Human and will have their own biases
• AI tools are way better at matching the right person for the
role

 Recruiters who truly master AI tools will
have a huge advantage over their
competition. Understanding how these
tools work, and tailoring your
messaging and your approach, while
making an effort to be more human is
the way forward. Getting to know your
candidates better, and quicker, will
ensure that your reputation and
personal brand grows into the position
of Trusted Advisor, ahead of your
competitors.

• According to
the July 2018
report provided
by Statista, the
monthly active
users on:
Where are you
Sourcing?

Go and
follow:

The Robots are
coming!!!
The human to human contact
will start asserting itself as the
most important element of the
recruitment process again.
People will realize they have
neglected the human
component of this process after
focusing on the nuances of
Artificial Intelligence.

Thank you
vanessar@karabina.co.za
@Van_Raath
www.linkedin.com/in/vanessaraath
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If you Act like a Robot, you will be Replaced by a Robot

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