1. Vaishali Soni PROFESSIONAL PROFILE
Data Analytics Professional 2+ years of experience in data analytics using SAS.
Proficient Python developer, machine learning enthusiast.
EXPERIENCE
American Express India Pvt. Ltd. Nov 2014 – Dec 2016
Programmer Analyst
 Business Analysis: Coordinating with various stakeholders to successfully implement E-Apply marketing
campaign for Australia market. Enhanced the business logic to allow existing customers to get instant approvals
for new cards. This led to 10% additional cards being approved instantaneously in FY 2015-2016.
 Innovation: Develop new platform to accurately associate Customer ID’s for card members in 5 international
markets. The new platform leverages the big data ecosystem and will replace the legacy system. The new platform
would allow efficient and flawless identification of customers in each market.
 End to End Project Management: Collaborated with technology partners to launch new in-house capability to
accurately calculate global risk exposure for corporate clients across the globe. This allowed the linking of
organizations across 14 international markets, and provided the latest financial information about each client.
 Product Owner: Created MIS reports to analyze and monitor the in-house Customer Relationship and
Demographics Management capability for card members in International markets.
Fiberlink India Pvt. Ltd., an IBM Company Jan 2014 – June 2014
Software Developer Intern
 Redesigned and enhanced components of application management module for MaaS360
 Integrated Image Processing utility tool to allow the App icons to be displayed accurately on various Android
devices of different screen sizes.
 Developed from scratch an automated App Diagnostic tool that verified the Android App before it was allowed to
be uploaded in the application management module.
EDUCATION
M.E (Software Systems) 2014
BITS Pilani University, Rajasthan CGPA: 8.32
B.Tech (Information Technology) 2012
Guru Gobind Singh Indraprastha University, Delhi CPI: 80.38
TECHNICAL SKILLS
Data Analytics Tools: SAS 9.4, SQL, Teradata, Informatica Developer
Big Data Technologies: Hive, Hadoop, Apache Spark
Programming Languages: C, Java, Python
HONORS
Reward Blue, American Express: This is a peer recommended award for recognizing the excellent
work ethics and demonstrated skill set. This award recognizes the recipient’s effort to abide by the Blue
Box Values Feb2015-Aug 2016
Phone: +91 98184 11443
Email: sonivaishali91@gmail.com
https://in.linkedin.com/in/vaishali-soni-786bb952