Uretek Mid-Atlantic

Greensboro/Winston-Salem, North Carolina Area, NC United States

Advertising / Marketing / PR

-Customized, configured, and maintained Salesforce CRM. Established customer database. Implemented structural adjustments to improve system functionality as needed. Created reports and charts to highlight key information. -Generated detailed weekly, monthly and quarterly Excel reports based on data collected from all campaigns to examine strengths and weaknesses. Used information to make data backed decisions about how to invest resources in marketing campaigns. -Created email marketing campaigns and strategies. Tracked the results to improve open rates. -Developed and operated social media marketing strategy and content. -Applied current SEO best practices to company website. -Initia...