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Why Does Google Care About Meta Descriptions.pptx
What is a meta description? Is meta description important for SEO? Does it affect your SERP ratings? Get answers to these questions here.
Why Does Google Care About Meta Descriptions.pptx
- 1. Why does Google careabout Meta Descriptions? And why you should too!
- 2. Search engines suchas Google, Yahoo, and Bing use spider-like bots called web crawlers to index the content of websites. All the information collected by these bots is used to match your pages to the keywords entered by the user.
- 3. But crawlers cannotautomatically understand what your page is about. They need a little nudge from you in the form of meta descriptions. It not only helps the search engine crawl the content on your page and find a suitable rank on the SERPs. How? Let's understand using Google as example.
- 4. What is aMeta Description? When you type a query into Google, you’re rewarded with top results, each with short text previews called snippets.
- 5. Below each resultis a short paragraph describing the content of the specific page. This is the meta description. Meta Description The goal behind a meta description is to inform the reader of what lies on the page and help them decide whether they should visit it.
- 6. But what happenswhen you don't provide a meta description? In such a case, Google will pull the content directly from your page. This is all thanks to the advancement of Google’s web crawlers. But the caveat here is: such a meta description tag will be generic and may not be optimised. And that's something to be worried about!
- 7. Why Should YouCare About Meta Descriptions? Meta descriptions aren’t direct ranking signals for Google. But if done right, these HTML tags can increase your Click-Through Rate (CTR).
- 8. Backlinko found thatpages with a meta description witness an average of 5.8% more clicks than those without one. BUT WHY? This is because a unique and concise meta description can better convince a user that a particular page has the answer they’re searching for.
- 9. Google is alwaysmonitoring user behaviour. Higher CTRs give Google the impression that your content is valuable. And this leads to a higher ranking and improved discoverability. Higher CTR = Higher Google ranking = Improved Visibility And here's how Google treats it...
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- 11. Writing the samemeta description for each page is lazy and generic (and definitely not good for your rankings!) Instead, write a unique one for each page Or better yet, make good use of AI content creation tools to whip up a relevant meta description for your content. 1.Have a Different Meta Description for Each Page
- 12. 2. Include YourPrimary Keyword Don't forget to include your primary keyword in your meta description But do not go overboard! Keyword stuffing is a content writing mishap In fact, Google can remove your page from the SERPs entirely. And that's a situation you want to avoid at all costs.
- 13. Any longer, andit might get truncated. Any shorter, and it might not describe the page adequately. 3. Keep Your Meta Description Between 150-160 Characters
- 14. 4. Add aCall-to-Action Encourage audience action by using phrases like "Learn more", "Check out", "Read more", "Find out more here", etc.
- 15. ukti.co.in Ukti offers contentwriting services. We help growing B2B SaaS startups and SMEs create value and drive conversions through high-quality content.