Paradigmas de Innovación en Usabilidad / UX
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UX Nights Vol XV Día Mundial de la Usabilidad 5 de noviembre de 2015 México, DF Paradigmas de Innovación en Usabilidad / UX Roberto Holguín / Benjamín Real
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Paradigmas de Innovación en Usabilidad / UX
- 1. Roberto Holguín y Benjamín Real
- 3. in/situm {Latin} significa insertar, generar, añadir valor Ayudamos a empresas líderes a desarrollar mejores productos, servicios, marcas y estrategias Somos la consultora en investigación e innovación líder en America Latina 13+ años 1400+ proyectos
- 4. BARCELONA BOGOTÁ BUENOS AIRES LIMA CIUDAD DE MÉXICO CHICAGO SÃO PAULO
- 5. De que NO hablaremos: De INSITUM De metodologías de innovación De como hacer UX De como hacer usabilidad
- 13. Para innovar…
- 16. ¿Pero cómo? Identifica que tipo de innovación quieres/puedes hacer
- 17. Nuevos usuarios Usuarios existentes Nueva ofertaOferta Existente Disruptiva Continua
- 18. Disruptiva Aquella innovación que crea un nuevo mercado, al aplicar un set diferente de reglas, que domina un mercado ya existente
- 19. Continua o evolucionaria Aquella que mejora un producto o servicio en un mercado establecido de la forma que el negocio o los clientes están esperando.
- 20. ¿Pero cómo? Usando estos principios
- 21. Innovación continua 1. Entender el paradigma en el que te encuentras 2. Aplicar el proceso de innovación y UX en proyectos pequeños todo el tiempo, aunque no tengas permiso 3. Nunca pienses que algo está terminado 4. Establece métricas que tengan un impacto tanto de cara al usuario como al negocio 5. Escucha y colabora con otros dentro del negocio
- 22. CONSUMER INSIGHTS DESIGN + CREATIVITY BUSINESS STRATEGY Deseabilidad Factibilidad Viabilidad USUARIO / CLIENTE NEGOCIO / INDUSTRIA MEJORES PRACTICAS 1 Entender el paradigma en el que te encuentras
- 23. 2Aplicar el proceso de innovación y UX en proyectos pequeños todo el tiempo, aunque no tengas permiso
- 24. 2Aplicar el proceso de innovación y UX en proyectos pequeños todo el tiempo, aunque no tengas permiso
- 25. 3 Nunca pienses que algo está terminado
- 26. 3 Nunca pienses que algo está terminado
- 27. 3 Nunca pienses que algo está terminado
- 28. 4 Establece métricas que tengan un impacto tanto de cara al usuario como al negocio
- 29. 4 Establece métricas que tengan un impacto tanto de cara al usuario como al negocio
- 30. 5 Escucha y colabora con otros dentro del negocio
- 31. Innovación disruptiva 1. Entender el paradigma en el que te encuentras – para salir de el 2. Formar equipo aún mas diferentes con gente de diversas áreas 3. Pide permiso - Involucra a los stakeholders principales de la empresa 4. Ten a alguien con una visión fresca y/o externa de tu negocio 5. Falla rápido, usa las herramientas que ya conoces de otras formas. 6. Busca soluciones fuera de tu área de confort/expertise
- 32. 1 Entender el paradigma en el que te encuentras – para salir de
- 33. 2 Formar equipo aún mas diferentes con gente de diversas áreas
- 34. 3 Pide permiso - Involucra a los stakeholders principales de la empresa
- 35. 4 Ten a alguien con una visión fresca y/o externa de tu negocio
- 36. 5 Falla rápido, usa las herramientas que ya conoces de otras formas.
- 37. 6 Busca soluciones fuera de tu área de confort/expertise
- 38. Innovación continua 1. Entender el paradigma 2. Aplicar el proceso de innovación, aunque no tengas permiso 3. Nunca pienses que algo está terminado 4. Establece métricas con usuario como con negocio 5. Escucha y colabora Innovación disruptiva 1. Entender– para salir de el 2. Formar equipo aún mas diversos 3. Pide permiso 4. Ten a alguien con una visión fresca 5. Falla rápido, 6. Busca soluciones fuera de tu área de confort
Editor's Notes
- Chicago a hoy
- Chicago a hoy
- Network. Focus on emerging markets. Presence in Latin America (and US, focused on Hispanic market). We’ve done projects in pretty much every country in the continent. New: Innovation Union
- But the most important thing for us is to build our capabilities. Capabilities will allow us to sustain a constant stream of innovations. And as we can´t combine two of you together, we need to be able to combine ways of thinking. We need to learn better how to mix the left side of the brain with the right side. The analytical with the creative. This is called, having design thinking... (or having intellectual diversity) If we work on innovation, we need to be analytical but also intuitive Using the past but focused on the future Exploring current knowledge but also new knowledge Serving current customers but also growing new ones Protecting the core but also creating the future core
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.
- The first one is our capacity to observe. But not just look at something, but observe it harder. What do you see? (stones) Nota: deja la lamina 2 minutos y escucha lo que dice la gente: formas, texturas, colores, playa, rio, fortaleza, tiempo, naturaleza, etc. Y demuestra que estan viendo mas alla que piedras Being a good observer requires: 1) patience, 2) intuition, 3) awareness of what is going on, 4) ability to interpret (and come up with so many different meanings for a bunch of stones), 5) go further than the original meaning (stones) being non-obvious.