Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
In the world of live sports, event-based digital products are developed on a cyclical basis. Soon after a National Champion is crowned, the March Madness Live team at Turner Sports must start all over to deliver a high-stakes suite of apps that is in market for 3 short weeks.
But the hardest part isn’t when we design or ship. It’s figuring out how to get started and sell our stakeholders on a strategy.
This case study will share how the March Madness Live team moved away from “business as usual” process and used UX strategy to get buy-in on what their products should achieve for fans (and the business) when the Madness starts all over again in March.
We’ll share some lessons learned when using UX strategy as a way to “show your work” in order to quickly focus a product team, make sense of a ton of data, and create a strategic, compelling case to stakeholders.
Login to see the comments