In the world of live sports, event-based digital products are developed on a cyclical basis. Soon after a National Champion is crowned, the March Madness Live team at Turner Sports must start all over to deliver a high-stakes suite of apps that is in market for 3 short weeks.
But the hardest part isn’t when we design or ship. It’s figuring out how to get started and sell our stakeholders on a strategy.
This case study will share how the March Madness Live team moved away from “business as usual” process and used UX strategy to get buy-in on what their products should achieve for fans (and the business) when the Madness starts all over again in March.
We’ll share some lessons learned when using UX strategy as a way to “show your work” in order to quickly focus a product team, make sense of a ton of data, and create a strategic, compelling case to stakeholders.